Waltham, MA (PRWEB) May 03, 2012
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Brian Sowers has joined the firm as a Senior Project Director working in both the Product & Process Innovation and Litigation Support practice areas of the company. With over 15 years of market research experience, Mr. Sowers consults on market research for legal cases involving trademark infringement, patent damages, among others and manages market research to support innovations in new product development.
Mr. Sowers has held a variety of positions on both the client side and the consulting side. He has extensive experience using a wide range of qualitative and quantitative techniques. Most recently, Mr. Sowers was a Senior Project Manager at the Forbes Consulting Group in which he oversaw a team of researchers and managed the design, execution, analysis, and interpretation of large scale domestic and international research projects for organizations across a variety of industries, including medical devices and pharmaceuticals, consumer packaged goods, and financial services. Before joining The Forbes Consulting Group, Brian was a Senior Analyst at Lockheed Martin where he was granted a Top Secret security clearance. He has also held market research positions with MCI WorldCom and Marketing Analysts Inc. (MAi)
“Brian has already excelled in his design and execution of some challenging market research projects, making him a strong contributor to both sides of our business,” said AMS President Robert Klein.
Mr. Sowers holds a B.A. in History from Roanoke College and an M.B.A. in Marketing from the University of Colorado.
About Applied Marketing Science
Applied Marketing Science is one of the leading product and process innovation consulting firms in the world, with proven methodologies for gathering Voice of the Customer (VOC), training and coaching clients in VOC methods, as well as idea generation and evaluation using state-of-the-art online tools. Furthermore, AMS provides survey research and rebuttals in many areas of litigation, such as trademark infringement, class certification, deceptive advertising, antitrust and other matters. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation. For more information, please visit http://www.ams-inc.com.