Genworth Receives the 2012 Carrier Early Adopter Award from Aplifi for ePolicy Delivery

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Genworth receives early adopter award from Aplifi for its work on making electronic policy delivery mainstream for the insurance market using PolicyBox

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Genworth is pleased to receive this award in recognition of our leadership efforts to bring mainstream electronic policy delivery to the life insurance marketplace...

Genworth has been awarded the 2012 Carrier Early Adopter Award from Aplifi, the leading provider of Life and Annuity Order Management, Client Management and Electronic Document Delivery solutions for the financial services and insurance market segments.

The award was presented on April 18th at Aplifi’s “InMotion 2012 Insurance Symposium” in Delray Beach, FL. The accolade is one of a small number of Aplifi’s industry awards recognizing its partners who demonstrate innovation and positive industry change using Aplifi platforms. The award honors Genworth’s commitment to embracing technology that dramatically improves field force efficiencies by creating a process of sending and managing their policies electronically via PolicyBox.

“Genworth is pleased to receive this award in recognition of our leadership efforts to bring mainstream electronic policy delivery to the life insurance marketplace,” said Chris Olson, senior vice president of Distributor Services at Genworth.

Genworth’s use of Aplifi’s PolicyBox for electronic policy delivery will initially support all life insurance products, incorporate electronic signatures allowing for multiple signing parties, and provide indefinite storage of the policy record for later retrieval.

“Genworth is expanding access to its products through non-traditional life insurance channels and, working with Aplifi’s platforms, we can make it easier for our distributors to do business with us. These tools provide a better, more efficient way for our distributors to sell and deliver Genworth’s life insurance products,” said Olson.

“Aplifi is proud to acknowledge Genworth for its work and dedication in making a multi-carrier ePolicy Delivery platform a reality for the industry. This ground breaking effort will set the standard for others to follow and pave the way for wide scale adoption,” said Dan Smith, President & CEO, Aplifi.

About Aplifi:
Aplifi (, based in Pompano Beach, Florida, is a leading technology provider that focuses on the life insurance and financial services markets. Aplifi offers solutions that facilitate more insurance transactions that are compliant and “In Good Order,” driving increased business. Its suite of flexible and easy to use platforms include AFFIRM for Life, AFFIRM for Annuity, InsureSocket CRM, I-Relay CRM, and PolicyBox. “We Simplify Selling Insurance!”

About Genworth:
Genworth Financial, Inc. is a leading Fortune 500 insurance holding company dedicated to helping people secure their financial lives, families and futures. Genworth has leadership positions in offerings that assist consumers in protecting themselves, investing for the future and planning for retirement -- including life insurance, long term care insurance, financial protection coverages, and independent advisor-based wealth management -- and mortgage insurance that helps consumers achieve home ownership while assisting lenders in managing their risk and capital.

Genworth has approximately 6,400 employees and operates through three divisions: Insurance and Wealth Management, which includes U.S. Life Insurance, Wealth Management and International Protection segments; Global Mortgage Insurance, which includes U.S. and International Mortgage Insurance segments; and the Corporate and Runoff division. Its products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth Financial, Inc., which traces its roots back to 1871, became a public company in 2004 and is headquartered in Richmond, Virginia. For more information, visit From time to time, Genworth Financial, Inc. releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of

Media Contacts

Tom Topinka
804 662.2444

Aplifi, Inc.
Roy Goodart
Senior Vice President Marketing
801-308-2095 ext. 706

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