“Vibrant Lightbox represents the type of evolved advertising that we provide for our clients, bringing campaigns to life in amazing and creative ways," says Cella Irvine, CEO of Vibrant Media.
New York, NY (PRWEB) May 03, 2012
Vibrant Media, the global leader in premium contextual advertising, today announced the launch of Vibrant Lightbox Video, connecting brands and audiences in a cinematic way that is user-initiated. A recent study, which Vibrant conducted with Dynamic Logic, found that 81% of consumers prefer online video advertising they can initiate, as opposed to the forced view of pre-roll ads.
Vibrant Lightbox Video brings together sight, sound, and motion for a relevant video experience that captures 100% share of voice for brands. It delivers contextually targeted ads in a brand-safe environment.
Lightbox aligns with Vibrant’s strategic vision to expand its existing suite of contextual solutions with innovative placements that deliver high performance for top brands and new revenue opportunities for quality publishers. Unlike pre-roll, which has a limited supply of content inventory, Lightbox can reach audiences wherever relevant content exists and the video can be triggered by users through Vibrant in-text hyperlinks in content or from Vibrant Image in-image ads. As a result, Lightbox extends the reach of video advertising beyond the confines of pre-existing video content.
“Our core focus is creating unique, engaging, and relevant consumer experiences,” says Cella Irvine, CEO of Vibrant Media. “Vibrant Lightbox represents the type of evolved advertising that we provide for our clients, bringing campaigns to life in amazing and creative ways. We are taking brands beyond pre-roll and in-stream solutions, to connect users with powerful video content whenever and wherever they choose to engage, whether through in-text or in-image.”
“We’re always looking for fresh marketing opportunities that demonstrate impactful creativity, and that’s doubly true when it comes to online video. Vibrant Lightbox has all of those characteristics. This platform enables our brands to not only reach their audience, but to connect with them in a relevant and highly engaged way through a cinematic ad experience,” says Jennifer Wyman, Connections Associate at Starcom MediaVest Group.
According to eMarketer, online video ad spending is projected to reach $7.1 billion by 2015, up from $2.2 billion spent in 2011. In this rapidly growing market, Lightbox offers brands a vehicle to create a totally immersive and measureable experience for consumers.
Vibrant’s contextual platform (VXPlatform) includes a suite of advertising products – Vibrant Image, Vibrant Lightbox Video, and Vibrant Display – in addition to the company’s flagship In-Text.
Vibrant Lightbox Video can currently run through Vibrant In-Text and Vibrant Image contextual ad solutions. Lightbox will include YouTube integration, social media sharing features, social feeds, and companion units, in addition to other features. For more information about Vibrant Lightbox Video please visit: http://www.vibrantmedia.com/lightbox/index.asp.
Vibrant (http://www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. For more information visit http://www.vibrantmedia.com.