RootWorks Launches New, Super-Enhanced Website—RootWorks Maintains its Position as the Choice Education Organization for Tax and Accounting Professionals

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RootWorks LLC, the accounting profession’s premier membership-based education organization, announced the launch of its new and highly improved website, complete with a full-scale online Resource Center for Executive and Academy members and rich educational information for site visitors.

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We also enhanced the site significantly for our members, adding step-by-step how-to guides, process and workflow technical sheets, and webinars...As a leading education firm, it’s our responsibility to provide information that helps firms move forward...

RootWorks LLC, the accounting profession’s premier membership-based education organization, announced the launch of its new and highly improved website. On the public-facing side, the site is complete with a multi-author blog feed, engaging client success stories, and the ability to download content-rich educational white papers directly from the home page. On the member side, the site offers a powerful and newly enhanced member-only Resource Center—RootWorks comprehensive library of detailed process docs, how-to guides, educational webinars, and much more. All content within the site provides accounting professionals with timely, accurate information to support their transformation into a Next Generation Accounting Firm™ and help them stay ahead of trends.

“We consistently tell our members that their website is the new front door to their firm…the primary place where they should be doing business with clients,” said Darren Root, CEO, RootWorks. “Striving to always lead by example, we invested much time and effort into upgrading our website to offer relevant information to our members first, and also to site visitors. Our website was developed to consistently draw our members back again and again.”

In revamping the website, the RootWorks team’s core focus was to significantly augment the client Resource Center, so members have access to all the tools and resources needed during their transition to next-generation status.

“We really focused on developing helpful content for our membership. We spent a lot of time creating detailed white papers on such topics as the core elements of a Next Generation Accounting Firm and how to build a better client accounting model. We also enhanced the site significantly for our members, adding step-by-step how-to guides, process and workflow technical sheets, webinars, and so much more. As a leading education firm, it’s our responsibility to provide information that helps firms move forward in terms of technology adoption, workflow, branding, and marketing,” stated Kristy Short, RootWorks Chief Marketing and Communications Officer.

The new RootWorks website launched April 26, 2012. View the site at http://www.RootWorks.com.

About RootWorks
RootWorks is an exclusive membership-only organization dedicated to serving the needs of small to mid-sized tax and accounting firms nationwide. We are committed to educating our members on how to implement leading strategies and innovative technologies to create workflows and systems that enable them to operate at peak efficiency. We also provide members with state-of-the-art website creation, brand identity, and marketing collateral development services. For more information on RootWorks, call 877.259.9256 or email info(at)rootworks(dot)com. Visit us at http://www.RootWorks.com.

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Kristy Short
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