CPC Strategy Releases 2012 Study on the Top Comparison Shopping Sites

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Study Ranks the Top 10 Comparison Shopping Engines by 6 Key Performance Metrics to Help Online Retailers Save Money and Increase Sales

CPC Strategy, a data feed management company, put together a study that analyzes the best shopping engines online. It looks at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend and $7,867,575.91 in revenue from more than 110 online retailers in Q1 2012 to figure out what shopping engines work best for merchants.

The study is broken down into two parts. The general comparison shopping engine rankings showcase the best CSEs during the first quarter of 2012 based on key performance metrics.

There is also a category specific breakdown of the best CSEs for four major online retail categories - sporting goods, apparel, electronics, and home & garden.

CPC Strategy’s Top Ten Comparison Shopping Engine Rankings helps online retailers find out:

  •     The best shopping engines for their website
  •     The best shopping engines for their ROI goals
  •     The best shopping engines to expand into

Here’s a sneak peek at which engines had the highest conversion rates:

1.    Google Product Search (2.78%)
2.    Nextag (2.06%)
3.    Pronto (1.97%)

For details and methodology please follow the links below:

Click here to access the Top Ten Comparison Shopping Rankings Study

About CPC Strategy

CPC Strategy is a full-service comparison shopping management agency founded by ex-Pricegrabber employees for Ecommerce merchants. We regularly conduct studies and tests to improve the efficiency of our clients’ marketing dollars. You can find some of our tricks and tips on our comparison shopping blog.

Press Contact

Andrew Davis
Andrew (at) cpcstrategy (dot) com

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Andrew Davis
CPC Strategy
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