MailChimp Integration with Social Curation Tool

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Butterfly Publisher™ makes it easy to curate news and information shared via social networks and to compose email campaigns in MailChimp

MailChimp today announced its integration with Butterfly Publisher, a social content management system created by Socialize Your Stuff. Butterfly Publisher users can now drive further social engagement and marketing via email.

“Email is often thought of as functionally and philosophically separate from other social marketing efforts,” said Jeffrey Mesnik, President. “Butterfly Publisher instead treats email as an entry point to a broader social conversation. This integrated approach allows users to take their high quality content and easily publish it across platforms.”

Organizations aggregate content directly within Butterfly Publisher. They curate relevant RSS and Twitter feeds, blogs, search engine results, and more. And once content has been found, it's just a few clicks to have content and promotions scheduled for sharing to social networks such as Twitter, Facebook and Linkedin, and blogging services like Blogger and Wordpress. With MailChimp, email becomes effectively another social network.

Email can be used to keep subscribers informed, engage them directly with social deals and coupons, and direct users towards relevant conversations happening across the Internet.

Butterfly Publisher's "Social Digest" feature compiles social interactions from a designated time period, and makes it simple to send those tweets or Facebook posts out to subscribers. By sending these social roundups to an email list, customers are reminded of the conversations, and are directed back to those discussions for further engagement.

And Butterfly Publisher's social coupons and deals let organizations set simple terms. Then customers could do something like see the coupon, grab three friends in the next 2 days, sign up and immediately get 25% off their next purchase.

Butterfly Publisher also allows tracking of engagement and reach so customers can be segmented accordingly. Subscribers can be sorted by the number of Twitter followers and friends on Facebook, and more. It's easy to track who has engaged with previous messages and promotions, and in what manner. This leads to highly targeted email campaigns which go after only a company's most ardent fans with the largest social reach, or targeting those who haven't responded in high numbers and could use some special attention. By connecting in this manner, organizations can make people happy and spark growth.

To get started, Butterfly Publisher users just need to click a button, grant permission in MailChimp, and then pick which list they'd like to send to. MailChimp users can head here ( to receive a FREE 15-day trial.

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About MailChimp
MailChimp supports more than 1.6 million subscribers worldwide, sending 2.8 billion emails per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of the enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.

About Socialize Your Stuff, LLC
Socialize Your Stuff introduces direct marketing to your social media efforts. We start by helping you produce and maintain high quality social content. Then, we push your social content to your email list in the form of social digests. Along the way we add social promotions in the form of time and quantity limited group deals that harness the power of social referrals. This combination of social media + email allows your business to drive social interactions regardless of how many current fans and followers you have. Our goal is to grow your followers, promote social interactions, add new contacts, and obtain tangible business results.

Butterfly Publisher and the Butterfly Logo are registered trademarks of Socialize Your Stuff, LLC

Facebook® is a registered trademark of Facebook Inc.

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Sue Padgett
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