New York, NY (PRWEB) May 01, 2012
The Joy of Marketing co-founders, Sarah Petty and Erin Verbeck, have written a marketing book to help small businesses overcome the pressures to discount their products or services, especially in a slow economy. In "Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth" (Greenleaf Book Group Press, 2012), Petty and Verbeck share how the boutique business model is more than just a gift shop, but rather a filter for making business decisions. They cut through the “fluff” and skip business speak to delve straight into the practical how-to’s of surviving in small business. Jam-packed with vivid anecdotes and real-life business experiences, photographers and other small business owners alike will understand how to revamp their small business so that they can start charging what they are worth.
To share this book with professional photographers and help them quit the pricing game and still grow a profitable business, Petty and Verbeck have teamed up with Adorama, a leading provider of cameras, lenses & other equipment in the photography industry to host a book signing for “Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth,” Wednesday, May 2 from 3-4pm EDT at the Adorama NYC Store in New York, NY.
The first 300 visitors to arrive at the book signing will receive a free copy of the book, compliments of Adorama. Petty and Verbeck will be available for book signings and pictures Wednesday, May 2 from 3-4pm Eastern time at the Adorama NYC Store.
For more information or directions to the Adorama NYC Store, visit https://www.facebook.com/events/223316551110357