San Francisco Chronicle Total Sunday Circulation Up 1.5% Year-Over-Year

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Content improvements and new digital products drive an increase of 4,415

Total Sunday circulation of the San Francisco Chronicle increased 1.5% year-over-year for the six months ended March 31, 2012, according to the Audit Bureau of Circulations March Fas-Fax report. This is the third Fas-Fax reporting period in a row in which Sunday circulation has increased, growing from 286,121 in March 2010 to the current 296,874.

“In today’s increasingly competitive media environment, it is rewarding that more Bay Area adults continue to turn to San Francisco Chronicle content more than any other news source,” said Mark Adkins, president of the San Francisco Chronicle and SFGate.com. “We are the Bay Area’s most relied-upon and trusted local news source, as evidenced by our growth and the increase in engagement that readers have with our varied portfolio of products. The Chronicle routinely provides in-depth, unique and sought-after content unmatched by any other local news source.”

The Chronicle continues to make strategic investments in print and digital products, including expanded local coverage of news, sports, business, arts and fashion. It also expanded its lineup of digital products with the launch of an iPad app in May 2011.

Efforts to grow audience have continued to focus on Sunday print delivery and digital subscriptions in the core market to provide advertisers expanded reach with highly-sought-after audience segments. Increased engagement with the newspaper through its iPad application and electronic versions of the newspaper have also played a role in circulation growth, as market forces drive demand for digital versions of the newspaper.

The quality of the newspaper was again recognized by the California Newspaper Publishers Association with its General Excellence award for newspapers over 100,000 circulation in the 2011 Better Newspapers Contest. This was the second year in a row that The Chronicle has received this award. In addition, the iPad app was named one of the top 10 newspaper/magazine apps in the country by McPheter & Company’s iMonitor Service.

According to Scarborough Research, total weekly audience for The Chronicle and its online home, SFGate.com, is 1.7 million Bay Area adults each week. The Chronicle reaches 400,000 more Bay Area readers each week than the next largest newspaper.

The ABC’s Fas-Fax is a six-month average of circulation released in March and September each year. The report provides a preliminary, top-line circulation average and is a companion to the more detailed Publisher’s Statement that will be released later this month.

About the San Francisco Chronicle/SFGate.com
The six-time Pulitzer Prize-winning San Francisco Chronicle is the Bay Area’s leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online home, SFGate.com, the San Francisco Chronicle reaches 1.7 million Bay Area adults each week.

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