Custom Sports Sleeves Posts 10 Percent March Sales Increase after Redesign

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3dcart’s in-house design team revamps athletic goods online store.

After tapping 3dcart’s in-house design team for the site’s most recent update, CSS enjoyed a 10 percent year-over-year increase in March sales.

A few years ago, Mike Josephs moved his online store Custom Sports Sleeves (CSS) to 3dcart. He uses 3dcart for more than just the software; after tapping the company’s in-house design team for the site’s most recent update, CSS enjoyed a 10 percent year-over-year increase in March sales.

“We’ve had more than one great experience with the 3dcart design team,” Mike explains. “Our most recent redesign, however, has helped propel us to a record-high month in March.”

While CSS focused its first two redesigns with 3dcart on aesthetics, the most recent focused primarily on the store’s user-friendliness. The overhaul would target four key areas of improvement.

  •     Enhanced Category Navigation: To free up space on each page, 3dcart’s design team moved the categories from the left-hand side to a new top navigation. The move simplified navigation and gave CSS more control of page content.
  •     Drop-Down Menus: Prior to the redesign, customers had to click on a category to view the subcategory listings on a separate page. Now, with new dropdown menus implemented, CSS customers can view subcategories directly on the page to find what they need quickly.
  •     New Product Listings Page Layout: A new page layout allowed CSS to cut-down and break-up the description content into tabs. For instance, a general description and sizing information can reside on the same page under different tabs, without forcing the shopper to reload the page.
  •     Sleeker Branding Elements & Design: In addition to user-friendly updates, 3dcart’s design team helped integrate sleeker branding elements into the site to enhance the ‘athletic’ feel the brand communicates.

To read the full case study, visit http://www.3dcart.com/ecommerce-case-studies.html.

About 3dcart
3dcart (http://www.3dcart.com), located in Tamarac, Florida, is a complete ecommerce software solution for merchants to build, promote and grow their online business. The company's services include the tools, advice, support, and technology to manage an entire online operation. Since 1997, 3dcart has been developing internet solutions for small to medium size businesses. Today, 3dcart is an Inc. 5000 company, a Visa PCI Certified provided and a pioneer in Mobile Commerce and Social Marketing.

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Jimmy Rodriguez
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