EcoClean Selects Austin Pets Alive! for May PROPS Program Recipient, Ninth Non Profit Part of Program Nearing $5K Donation Mark

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With EPA Deeming Perc, Chemicals Used in Traditional Dry Cleaning, to be Likely Human Carcinogen, Now is the Time to Move to Eco-Friendly Garment Cleaning

EcoClean is proud to announce its ninth PROPS program nonprofit partner, Austin Pets Alive! (APA!). Starting today and every Wednesday in the month of May, 5% of all sales at EcoClean will go to APA!, the group dedicated to making Austin a no-kill city. EcoClean is an Austin-local brand committed to community involvement in a number of ways including this PROPS program which previously has given nearly $4,000 to eight different local non profits.

In February, the EPA posted a health assessment for tetrachloroethylene—also known as perchloroethylene, or Perc, the chemicals used in 70% of dry cleaning. The EPA deemed Perc to be a likely human carcinogen, and replaces previous assessments done last in 1988. This update includes a hazard characterization for cancer effects. And yet, Perc continues to be the main chemical used in most traditional dry cleaning, the same since the practice was invented in the 1940’s. And while the EPA doesn’t believe wearing clothes cleaned with Perc poses a risk of concern, when there is a different way, a better way, why wouldn’t you take it?

EcoClean is an eco-friendly garment cleaner, and its professional wet cleaning is a green alternative to traditional dry cleaning, and its use of Perc. An independent Austin business since 1996, EcoClean is a member of the Austin EcoNetwork, offers customers a great –and green – experience with superior garment cleaning, and has free pick up and delivery at over 400 doors, and desks, and growing city-wide.

Since September 2011, the PROPS program has helped a different local non-profit organization each month, with 5% of all sales each Wednesday of that month going to that nonprofit. EcoClean gives its customers an easy way to make a difference, and helps spread awareness of the issues facing the Austin community and the powerful organizations working to solve them. Previous PROPS recipients include Sustainable Food Center, Project Transitions, Theatre Action Project, Hill Country Conservancy, SafePlace, Austin Lyric Opera, Save Our Springs (SOS) Alliance and Keep Austin Beautiful (KAB).

The May PROPS partner, Austin Pets Alive! (APA!), promotes and provides the resources, education and programs needed to eliminate the killing of companion animals. The group is dedicated to stopping the killing of Austin’s adoptable dogs and cats. APA! is leading the charge toward no-kill by energizing the public and breaking down myths about sheltered pets. In large part because of the tireless work of APA!, Austin recently achieved one year of a no-kill status in March 2011, with means more than 90 percent of the animals that entered the shelter left alive from March 2011 to March 2012. Austin is currently the largest no-kill city in the country, but area dogs and cats need help every day, and all donations help keep APA! going and growing itself, while shrinking the number of pets in need.

“We appreciate EcoClean choosing Austin Pets Alive! in May,” said Dr. Ellen Jefferson. “As a city and through the work of countless volunteers and caring members of the community, we achieved a great milestone in March. But we need ongoing support and commitment to keep our city no-kill. Partners like EcoClean give us a much needed boost.”

Austinites are encouraged to bring your cleaning into EcoClean any Wednesday to ensure 5% of your bill will go to a deserving charity. In May, 5% of all Wednesday sales go to Austin Pets Alive! Future month PROPS partners will be announced over time.

About EcoClean:
For more than 15 years, EcoClean has been Austin’s only 100% eco-friendly garment cleaner. With a completely green approach, EcoClean professionally cleans and launders clothing, bedding and other linens using a non toxic, sustainable and safe process. Beyond an environmentally friendly alternative to dry cleaning, business tenants for EcoClean include high touch customer service, hand pressing of every garment, 24 hour turn around and delivery – door or desk – to over 300 Austin addresses and growing. Established in 1996, EcoClean is a member of both the Independent Austin Business Association (IABA) and Austin EcoNetwork. For more information see and @ecocleanaustin. Or go old school and visit 2915 Guadalupe, Austin, TX 78705 or call: (512) 236-8645

About PROPS:
PROPS is urban slang for PROPER RESPECT which was shortened to PROPERS in the 1960s. In the song Respect, Otis Redding’s original line “… give me my proper respect when you get home” was interpreted by Aretha Franklin as “..give me my propers, when you come home.” The further abbreviated version, PROPS, was popularized in the 1980’s by hip-hop artists and fans.

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Laura Beck
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