getAbstract Inc., Leader in Compressed Business Knowledge Globally, Responds to Need for Mobile Learning with Launch of Android App

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With Business Summaries in 5-Pages or 8 Minute Audio Clips, Books Can Now Be “Read” on Phones at the Point of Need

getAbstract Android App

We are seeing a seismic shift in the manner in which information is being accessed and consumed. Mobility usage outperforms traditional computer platforms, which if you consider our global business and societal requirements is not surprising.

In response to the growing trend of mobile usage for consumption of knowledge on the go, getAbstract Inc., a global online media company in the area of compressed knowledge – its world-record library offers more than 8,000 business book summaries – today announced the launch of its highly anticipated mobile app for the Android platform. This app is the newest member of getAbstract’s mobile platforms, joining Blackberry™, iPhone™, and iPad™ apps, Kindle, ePub and Palm.

To date, over 40 percent of getAbstract’s 10 million users access business book summaries – in written and audio formats - through mobile devices, an increase of 90 percent from 2010.

"We are seeing a seismic shift in the manner in which information is being accessed and consumed. Mobility usage outperforms traditional computer platforms, which if you consider our global business and societal requirements is not surprising," said Michel Koopman, CEO, getAbstact Inc. "Our platform allows a user to comfortably read an 'entire' book and extract the required salient points anywhere in the world in approximately 10 minutes or listen to an 8 minute audio clip. With over 300,000,000 Android devices in use globally, we felt it a natural extension of our offerings to this audience, so compressed knowledge can be delivered at the point of need."

With the increasing dynamic created from three generations in the workplace, new forms of business interactions inside a company and an increase in activities outside of a traditional office setting have transformed the business topography and caused many executives to rethink traditional business paradigms. With the growing demand to access information at the point of need and the speed of business, the Android app is anticipated to increase usage at getAbstract significantly.

The new app, specifically made for the Android, will expand users’ ability to access getAbstract’s summaries anywhere they go, anytime they need them, online and offline. Users can read summaries instantly, synchronize their Favorites folders with their desktop, and perform full-text searches across the entire library. In addition, real-time streaming of audio files will put an entirely new spin on how they listen to summaries.

Existing getAbstract customers can simply download the Android, Blackberry, iPad and iPhone apps for FREE directly on mobile devices via this link: http://tinyurl.com/6w4cbpc.

Founded in 1999, getAbstract is a leading online media company. Nearly 10 million users internationally subscribe to its on-demand “compressed knowledge.” Its solutions include a library of more than 8,000 business book summaries, available in text and audio on any platform. 20% of Fortune 500 companies use getAbstract to help their employees become leaders and to drive business performance. For more information, please visit http://www.getabstract.com.

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Deidre Krause
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