Crystal Launches ROCK: A Natural Alternative to Axe

Share Article

World's #1 selling mineral salt deodorant brand to offer a natural body spray for men.

In response to the burgeoning demand from men consumers who reject harmful chemicals in traditional deodorants, Crystal, the world’s leading maker of natural mineral salt deodorants, announces the launch of ROCK Deodorant Body Spray, their new line for men. ROCK, five years in development, was designed for men who demand performance and variety in their deodorants while expressing concern over what is going on their bodies and into the environment.
ROCK, like all Crystal products, is free of unwanted chemicals.

ROCK Deodorant Body Sprays are available in three bold, all natural scents: Onyx Storm uses hints of ho wood, cedarwood and geranium bourbon; Cobalt Sky is infused with West Indian Sandalwood and vanilla and Granite Rain has hints of bergamot, citrus and sage. The company also offers ROCK in a fragrance free option.

As with all Crystal products, ROCK is hypoallergenic, non-sticky, non-staining and contains no aluminum chlorohydrate, aluminum zirconium, parabens, phthalates, dyes or propylene glycol.. Rock is composed of mineral salts, which form an invisible layer on the skin, making it impossible for bacteria to thrive. In effect, ROCK Deodorant Body Sprays prevent odor naturally, rather than mask the odor like most commercial deodorants do.

“The time is perfect for a men’s natural deodorant body spray, “ said founder and president Jerry Rosenblatt. “We’ve dedicated the last five years to perfecting this product line and I’m as excited about this as I was when we first launched mineral salt deodorant category 28 years ago.” Rosenblatt confirms that the company plans to make its largest marketing investment ever in the ROCK launch which will include radio and television advertising as well as event sponsorship, sampling and word of mouth efforts. He enthuses, “We’re going to put ROCK Deo on the map in a big way!”

ROCK Deodorant Body Spray, and other Crystal products can be found at Rite-Aid, Duane Reade, Raley’s, and The company plans to expand the ROCK line to include a 3.5 ounce unscented Stick and a 5 ounce Deodorant Stone later this year.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Larry Friedberg
(650) 548-9600 x112
Email >
Visit website