Mobile CRM Consolidation: DoubleDutch Takes Over Seesmic CRM

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DoubleDutch expands mobile CRM footprint.

DoubleDutch, a leading provider of mobile productivity apps for the enterprise, today announced that it had reached an agreement to offer its mobile CRM apps to Seesmic’s CRM customers. Terms of the deal were not disclosed.

“Mobile CRM seems to be consolidating around a few key players,” said DoubleDutch CEO Lawrence Coburn. “We will continue to look for opportunities to expand our footprint in this exciting market.”

DoubleDutch’s mobile sales offering is called Hive, and a beta version of the product is in use by more than 200 companies. DoubleDutch Hive is a mobile only system that makes use of contextual triggers like location, time and behavior to help sales professionals quickly and easily manage leads and log customer engagement.

“The notion of the mobile capture of context is crucial to our software,” said Coburn. “As CRM moves to the mobile device, it has the potential to evolve into something else entirely. While desktop CRM is about historical reporting, mobile CRM is about real time capture. Mobile app engagement by a sales team results in deep behavioral insights, with profound implications on everything from sales efficiency to training to forecasting.”

According to IDG, the market for CRM software will approach $24B by 2015.

DoubleDutch is accepting sign-ups for its next release of HIVE at which will soon be available on a freemium basis.

About DoubleDutch

DoubleDutch is a leading provider of mobile engagement applications for events, sales teams, and other enterprise workgroups. Used by some of the world’s most innovative organizations, these cloud-based apps help companies tap into mobile, social functionality to boost productivity, create radical transparency, and maximize engagement. DoubleDutch’s product offering includes Hive, a mobile CRM app, and Flock, a white-label mobile app for events and conferences.

Founded in January 2011, DoubleDutch raised a $1.2 million seed round in January 2011 from top investors including Lightbank, Charles River Ventures, Launch Capital, Venture 51, Accelerator Ventures and more. The company has since closed an additional $2 million Series A-1 in April 2012 from Bullpen Capital, the FLOODGATE Fund, Aaron Patzer (founder of, and Jawed Karim (co-founder YouTube), among others, for a total of $3.2 million. Learn more about DoubleDutch at

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Lawrence Coburn
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