New E-Book Shows Candidates How to Campaign Online in 2012

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"How Campaigns Can Use the Internet to Win in 2012" is a comprehensive guide to digital politics for campaigns and political observers. Available at Amazon.com and Epolitics.com.

There's a big difference between having the technology and using it effectively. Campaigns must ask whether any particular tool helps them on the ground. If it doesn't move votes, is it worth the time and money?

With the Internet firmly established as a battleground in the 2012 elections, a new e-book shows political campaigns how to use digital tools to raise money, recruit supporters, sway opinions and shift votes on election day. Written by fifteen-year internet politics veteran Colin Delany, "How Campaigns Can Use the Internet to Win in 2012" is available in Kindle-optimized version on Amazon.com and at Epolitics.com.

The new e-book provides a comprehensive guide to modern internet politics, with detailed discussions of online advertising, fundraising, political email, Internet-enabled field organizing, Twitter, Facebook, online video and more. It focuses on practical politics, particularly on using today's digital tools to elect candidates in tough political fights.

"From Egypt to Wisconsin, the internet has become central to politics," Delany said. "Smart campaigns at all levels -- presidential to dogcatcher -- will be integrating online strategies into most aspects of their operations in 2012."

"How Campaigns Can Use the Internet to Win in 2012" covers key logistical considerations like staffing and budget, arguing for an integrated approach to online campaigning that concentrates on the paramount goal of any political campaign: victory. Besides helping candidates, the guide also provides an essential resource for journalists and bloggers covering the 2012 elections.

With millions already spent on internet political ads and Mitt Romney and Barack Obama busy trading potshots on Twitter, the Internet's role in the 2012 elections is hard to miss. But as Delany points out, "There's a big difference between having the technology and using it effectively. Campaigns must ask whether any particular tool helps them on the ground. If it doesn't move votes, is it worth the time and money?"

"How Campaigns Can Use the Internet to Win in 2012" joins two other Delany-authored e-books on Amazon.com: "Learning from Obama," the definite guide to the President's 2008 online campaign, and "Online Politics 101." Both have been downloaded thousands of times from Epolitics.com and are required reading at universities and digital consulting firms across the country.

Founded in 2006, Epolitics.com is a go-to site for political communications professionals and was named "Best Blog - National Politics" at the 2007 Politics Online Conference. In 2010, Delany was honored as one of "Ten Who Are Changing the World of Internet Politics" at the World E-Gov Forum in Paris, France. He also occasionally plays bass in a rock and roll band.

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Colin Delany
Epolitics.com
(202) 422-4682
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