Experience Mad announces Essex Air Ambulance as its ‘chosen charity’ and steps up fundraising for sponsored skydive in May

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Essex Air Ambulance and Experience Mad customers both gain from the activity day company's charitable giving partnership.

Helicopter rides and lessons from Experience Mad

Helicopter lessons and rides give participants an idea of what it would be like to be a pilot

We are so grateful to Michelle for taking the plunge, literally, to raise vital funds for Essex Air Ambulance. As a charity, we rely on the generous people of Essex to help raise the £250,000 needed every month to keep your life-saving helicopter flying.

Activity day company Experience Mad has announced a partnership with Essex Air Ambulance as part of its charitable giving policy. The Essex-based company has already started raising funds for a sponsored skydive later this month.

The charity-funded helicopter emergency medical service costs around £250,000 each month to operate. It can bring clinicians and life-saving support equipment to the scene of an incident, or fly a patient to an appropriate hospital, within minutes. Steve Clark, Experience Mad’s director, has his own reasons for supporting the charity – and so does his Customer Services Manager Michelle Hughes.

Michelle – who will be the one undertaking the tandem skydive on 13 May – explained how Essex Air Ambulance saved her mum’s life last year: “They helped to rescue my mum after she was thrown off her horse last year. The horse rolled on her and she broke her ribs and pelvis, but she was too isolated for a regular ambulance to reach her. The air ambulance reached her fast and got her to hospital in record time! She has now fully recovered and I thought this would be a way to show my thanks to the 'hunky' (Mum's words!) air ambulance guys!"

Steve, who is sponsoring the jump, echoed Michelle’s words: “Helicopter lessons and rides feature prominently in the experiences we offer. While being fun and exciting, these experiences also give participants a chance to see what it would be like to be a helicopter pilot. It can be challenging, especially where the circumstances include bad weather or a medical emergency.

“The Essex Air Ambulance is based at the airfield in Earls Colne where I live, so I see it in action almost every day. Arranging a charity skydive seemed a natural way of showing our support.”

Nina Benscher, Fundraising Manager for Essex and Herts Air Ambulance Trust, said: “We are so grateful to Michelle for taking the plunge, quite literally, to raise vital funds for Essex Air Ambulance. As a charity, we rely on the generous people of Essex to help raise the £250,000 needed every month to keep your life-saving helicopter flying. As someone that has been touched by the Air Ambulance, we are extremely thankful for Michelle’s generosity and her support, it really will make a difference.”

Experience Mad has previously run competitions and giveaways for Comic Relief. Its agreement with Essex Air Ambulance means that anyone who purchases one of its adventure days via the Essex Air Ambulance website – or books via phone quoting “Essex Air Ambulance” – will receive a 5% discount, with 10% of the resulting spend going to the Essex and Herts Air Ambulance Trust. Alternatively, donations can be made directly into Michelle Hughes’ JustGiving page.

About Experience Mad:
Experience Mad constantly search out new and exciting experience days at the best locations, in the best planes, trains and automobiles money can buy and all at the best possible prices. For people who prefer to relax to the max we have spa days, hotel breaks and a variety of other unforgettable treats.

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