Alliant Introduces Alliant Consumer Audiences, Enabling Behavioral List Selections for Mailers and Multi-channel Marketers

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Industry veteran Michael Berger tapped to lead Alliant entry into list rental marketplace

Alliant Consumer Audiences allows mailers and multi-channel marketers to tap transactional response and performance segmentation criteria.

"Alliant Consumer Audiences simplifies the campaign-creation process for marketing and media planners, letting them select and test lists that combine product interests with back-end performance.” - JoAnne Monfradi Dunn, CEO

Alliant, a leading provider of predictive segmentation solutions for multi-channel marketers, has introduced a new behavioral list-selection platform under the brand Alliant Consumer Audiences. Alliant Consumer Audiences allows mailers and multi-channel marketers to tap transactional response and performance segmentation criteria to enable more intelligent acquisition marketing campaigns, the company reported. The announcement complements a similar targeting tool for digital display advertising, called Alliant Online Audiences, which was rolled out early in 2012.

“Alliant Consumer Audiences represents a new level of sophistication for mail and multichannel audience targeting,” said Alliant CEO JoAnne Monfradi Dunn. “We’ve taken the success of our online product and extended it to leverage the rich, predictive behavioral data in our databases to create intelligent segmentations for mail, email and telecontact. Alliant Consumer Audiences simplifies the campaign-creation process for marketing and media planners, letting them select and test lists that combine product interests with back-end performance.”

Beyond its standard purchase and performance attributes, Alliant Consumer Audiences offers mailers additional selectivity with a wide range of demographic, lifestyle and modeled behaviors. Additionally, Alliant’s analytics team is also available to develop custom models for mailers. For a current listing of segment “selects,” marketers may access Alliant Consumer Audiences details at http://audiences.alliantdata.com.

Industry Veteran Michael Berger to Lead Alliant Consumer Audiences

Alliant also announced today that it has selected Michael Berger, a long-time professional in targeted marketing data with expertise in account management, sales, planning, and analysis, to serve as director of Alliant Consumer Audiences. Berger was chosen, the company reported, because of his extensive history in multi-channel data, serving with Datalogix and Specialists Marketing Services during a 21-year span.

“Each of our clients seeks fluency in every channel of the customer’s preference,” Dunn said. “Alliant seeks out new ways to help marketers succeed in multi-channel marketing. We’ve organized our audience targeting expertise to meet that need. Michael will lead the rollout of Alliant Consumer Audiences to the marketplace and help clients use this data platform for campaign planning and analysis. We are excited to have him on board, given his rich experience.” Berger is located in the Brewster, NY, headquarters of Alliant.

About Audience Targeting at Alliant

Alliant Consumer Audiences (ACA) and Alliant Online Audiences (AOA) represent Alliant’s Audience Targeting solution set, allowing marketers to reach U.S. consumers by mail, telephone and email (ACA) and online display advertising (AOA). Online and offline, Alliant utilizes a proprietary two-step schema for selecting campaign audiences. Marketers first select consumer interests based on past purchasing history and then refine their selection(s) with Alliant’s richly predictive behavioral selections. The segmentation schemes in both data sets are derived from Alliant’s proprietary direct marketing purchase and performance histories on more than 140 million consumers. Alliant’s analytics team has developed the segmentations to deliver consumer relevance — and to help ensure that the consumers selected exhibit the response, payment and loyalty characteristics required for each campaign’s long-term profitability.

About Alliant

Alliant develops predictive segmentation solutions that enable direct-to-consumer marketers to increase profitability across multiple channels, including traditional mail, DRTV and digital marketing. The company offers audience targeting solutions for online and offline campaigns, as well as a range of services that allow marketers to ensure long-term profitability of customers through retention and reactivation efforts. Alliant’s data-driven solutions are powered by proprietary cooperative databases that provide behavioral, transaction-level customer data on more than 140 million consumers, updated monthly by leading marketing brands. Alliant is based in Brewster, NY. For more information, visit http://www.alliantdata.com.

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Rick Witsell
Alliant
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