Our ultimate goal is to give attendees ample opportunity to learn by doing through hands-on activities, learn to solve real-world marketing challenges using digital technologies, network with other higher education marketers and have fun!
Baltimore, MD (PRWEB) May 02, 2012
The University of Baltimore’s Center for Digital Communication, Commerce & Culture announced today that it will be holding a special weekend boot camp starting May 18th, 2012 addressing the specific needs of Higher Education marketers. Led by digital marketing veterans Dr. Sean Carton (University of Baltimore) and Rob ‘Spider’ Graham (Harvard University, Emerson College), the Digital Marketing Demystified boot camp was created to help higher education marketing professionals gain a better understanding of how to design and create effective digital marketing campaigns used to effectively reach and inspire prospective students via online campaigns.
Just announced today, Baltimore based Digital Lifestyle Expert Mario Armstrong will be delivering the kickoff keynote address for the boot camp.
According to Dr. Carton, “Not having a secure digital marketing plan in place isn’t even an option for schools trying to reach prospective students today. Not to sound dramatic, but if you aren’t already reaching out to prospects through digital channels, and reaching students on their turf using their language, than you’re already losing market share to schools who understand how to use digital tools and channels to find and connect with the right people. To be effective you need to be able to walk the talk!”
Spider Graham points out that “the Digital Media Demystified weekend boot camp has been specially designed to give attendees a blend of focused workshop activities that will help them develop skills that they can easily take back to their own schools in put into action. This isn’t a ‘just sit and listen’ event at all. Our ultimate goal is to give attendees ample opportunity to learn by doing through hands-on activities, learn to solve real-world marketing challenges using digital technologies, network with other higher education marketers and have fun! By the time we get to Sunday afternoon we want everybody to be pumped up and ready to hit the ground Monday morning!”
The planned curriculum for the boot camp will cover areas of Digital Display Advertising, Rich Media Advertising, Search Engine Marketing and Search Engine Optimization, Email Marketing and Social Media Marketing including channels like Twitter, Facebook and YouTube. For more information, access the boot camp schedule at http://www.dmdbootcamp.com.