Bundle has published unbiased ratings on over 2 million local businesses using aggregated, anonymous credit card data.
New York, NY (PRWEB) May 03, 2012
Bundle.com, a consumer web and mobile business funded by Citigroup, Microsoft and Morningstar, has rated more than two million local businesses using a revolutionary new method that involves proprietary and anonymous, aggregated credit card data.
Bundle.com solves an increasingly growing problem in the local business review space: Can people really rely on user-generated reviews to gauge how good a business is?
The inspiration for Bundle’s entry into the review space came from CEO Jaidev Shergill:
“After spending 30 minutes reading the 55th review of a restaurant to figure out which reviews made sense and how good a restaurant was, I thought—There’s got to be a better way to do this.”
Bundle analyzes over 1 billion anonymous, aggregated consumer spending transactions across the U.S. and rates business using factors like how often people actually go back to a place and how many people go there. The user-generated review approach employed by Yelp, Google Places, and Citysearch has drawbacks that Bundle.com overcomes:
- Since Bundle uses actual spending data, there is no way to game the ratings system with fake, biased or outdated reviews
- Bundle provides up-to-date ratings by refreshing its data every month
- Bundle offers users a massively scaled solution due to its wealth of data. In a short period of time, Bundle.com has already rated over 2 million businesses across 50 categories (from restaurants to shoe repair shops)
Bundle is in its early stages and is still refining its offering and data. But with over 500,000 users already visiting Bundle.com every month, the future looks bright.