Jefferson City, MO (PRWEB) May 04, 2012
A trifecta of milestones will be celebrated with a special ceremony and open house at Jefferson City, MO printing icon, Modern Litho. The company marks its 75th anniversary this year with a total brand identity makeover and a major investment in a new high-performance Heidelberg press. Customers, partners, supporters, press and others in the business community are invited to join company management and employees for the Heidelberg ribbon cutting and other anniversary festivities May 24 from 10:30 a.m. to 1:00 p.m. at the Modern Litho location in Jefferson City, Missouri.
Launching the Next Chapter with a New Logo
“It takes commitment to quality, service and continual improvement for a company to last 75 years in this industry. We’ve come a long way in 75 years and built a flourishing client base, but our old logo did not reflect the energy or direction of our company today. When we looked at who we’ve become – a modern, stable partner – we didn’t think this was communicated visually to new markets and customers,” said Darrell Moore, President.
“The accomplishments of longevity, rebranding and investment in new technology work together to define what the company is today,” added Greg Meeker, Vice President, Sales. “Taken together, these pieces support our position as a market leader and set us on a path for success into the future. This investment shows our commitment to our trade and to being the best partner we can be for our customers’ marketing and communication needs. By being the best we can be, we bring the best to our customers.”
New Press Opens New Doors
While many other print providers shy away from business expansion, Modern Litho is confidently pushing ahead to capture new markets and clients. The new multi-million dollar Heidelberg Speedmaster XL 105 8-color sheet-fed offset press represents a strategic move that complements the existing operations. Featuring the latest press technologies, it will greatly improve efficiencies and accelerate job turnaround. “Time to market is a big driver for our clients and this is a game changer for us in that area,” said Meeker.
The Heidelberg Speedmaster XL 105 represents the very latest in printing technology and will help Modern Litho serve clients better. The system offers the highest degree of automation in sheetfed offset printing, so customers benefit from quality control and maximum uptime for their printing jobs.
“Heidelberg has been a great partner, and we believe their technology is second to none. The Speedmaster XL 105 will help us meet even the most exacting of customer requirements because this press is in its’ own unique performance class. This translates into increased manufacturing efficiency, top quality and quicker turns for our client commitments,” said Moore.
For information about the ribbon cutting and open house at Modern Litho and Brown Printing, contact Cassandra Atchison, Marketing Coordinator, Modern Litho (800-456-5867).
About Modern Litho and Brown Printing
For over 75 years, Modern Litho and Brown Printing have served customers locally, regionally and nationally. The companies bring combined technologies and teams to deliver services ranging from high-performance offset print and distribution for publications and marketing collateral, to production and mailing for variable direct mail and digital print marketing materials. Modern Litho is a certified woman-owned business registered by the State of Missouri. Markets of interest include nonprofits and member-based organizations, healthcare, and others requiring attention to fine detail and deadlines.