evolve24 Introduces Mirror 2.0™ Platform as Part of Multi-Year Expansion

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New capabilities uncover insights from social media to proactively manage risk

Digital data is expected to quadruple by 2015, and traditional sentiment and social media measures can’t and won’t keep up. That’s why evolve24, a Maritz Research Company, has introduced its next generation platform, Mirror 2.0™, and expanded its group of expert analysts to help businesses leverage social media intelligence to gain insights, solve major business problems and anticipate risk.

“Most approaches to social media intelligence require that you know what you’re looking for and input a litany of keywords,” said Steve Sigman, managing director of evolve24 and senior vice president of Maritz Research. “However, with the Mirror 2.0 platform, we use machine learning to sort and tag all incoming data, which allows the data to tell the story by uncovering the ‘unknown unknowns.’ This process adds tremendous value in making business decisions.”

As part of a multi-year, multimillion-dollar expansion, evolve24 has committed to an innovation schedule that calls for Mirror 2.0 product enhancements every two months. It’s a combination of people and technology that transforms volume to value. For instance, Mirror 2.0 leverages emotional index scores to prioritize social media data and surface unseen risks and future trends in the data. This allows companies to identify issues related to reputation, consumer opinion, brand and public perception.

“It’s critical to recognize that the more emotional a person is, the more likely they are to take action. People typically act on emotion and then rationalize the action with logic,” said Sigman. “evolve24 applies 20 proprietary attributes to arrive at an ‘emotional intensity’ measure. Once organizations understand their customers’ emotional intensity, they can make informed decisions on how to respond.”

Specifically, Mirror 2.0 addresses key actionable questions that business professionals in marketing, public relations, reputation management, marketing research and the c-suite ask themselves, such as:

  •     Will My New Product Be a Success?
  •     Will Marketing Campaigns Be Successful?
  •     What Business Risks Do We Need to Be Aware Of?

In addition, evolve24’s research analysts recommend steps that brand managers, reputation stewards and corporate officers can take to effectively respond to customer perceptions. evolve24 taps professionals from several industries, including automotive, consumer packaged goods, technology, retail and banking, to help clients interpret findings and understand the level of impact issues may have in the future.

“We help clients sort through the clutter in social media so that they can evaluate the bigger picture,” added Sigman. “At its core, Mirror 2.0 uncovers business insights to create, protect and build business.”

Key features of Mirror 2.0 include:
o    Interactive dashboard: Robust data and analysis is displayed through an easy-to-use dashboard so users can see what is being said and understand whether or not it matters.
o    Global reach: evolve24 collects both social and traditional media from around the world, in more than 30 languages.
o    Deep, actionable insights: Mirror 2.0 uses proprietary emotional drivers – such as trustworthiness, dread and uncertainty – making sentiment scores virtually obsolete.
o    Advanced machine learning: Mirror 2.0 moves beyond current search methods to mine and index the social media landscape with advanced algorithms.
o    Discover 24: A multi-faceted search delivers related material to give valuable context.
o    Integration: Because evolve24 is part of Maritz Research, Mirror 2.0 can incorporate offline research methodologies such as customer satisfaction surveys.

For visuals and more information on evolve24’s Mirror 2.0, visit http://www.maritzresearch.com/mirror-2.0

About evolve24
evolve24, a Maritz Research Company, is a business analytics and research firm specializing in the measurement of perception, reputation and risk. Its team of consultants analyzes traditional and social media to determine clients’ overall information landscape and provide quantitative metrics that let clients measure and report the value of their marketing and communications efforts. With this information, evolve24’s clients are able to identify ongoing topics and risks that could become issues without management attention, or could become opportunities if approached correctly.

About Maritz Research
As one of the world’s largest marketing research firms, Maritz Research helps many of today’s most successful companies improve performance through a deep understanding of their customers, employees and channel partners. For more information, visit http://www.MaritzResearch.com or contact us at 1-877-4MARITZ.

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Jennifer Larsen
Maritz
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