Wisdek Corp. Offers Tips on Attracting & Engaging Customers with Web Content Optimization

Creating quality content is a major part of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising campaigns. Knowing the basic concepts is not enough to increase rankings and to convert website visitors into sales.

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Search Engine Advertising Experts: More traffic to your website = more calls and more sales!

Writing effectively for search engines is no different than writing effectively for any other media source.

Toronto, ON (PRWEB) May 04, 2012

Those who have done Search Engine Optimization (SEO) and PPC Management campaigns understand the importance of content optimization. Well written content must engage the reader, increase search engine rankings and traffic and promote the prospect of quality links from other websites. Wisdek Corp. recognizes this importance and provides 3 important tips all website owners need to know in order to accurately complete content optimization.

“We have seen our share of customers who heavily depend on the weight and reputation of their trademark to drive traffic to their website.” says Eran Hurvitz. “We attempt to differentiate our services by staying ahead of the game and by assisting our clients in optimizing websites which are ready to convert.”

Tip # 1: Engage the Reader:
SEO is often criticized for focusing too much on keyword research and the location of keywords in the text. Proper keyword research and proper keyword placement may help websites rank well, but it may not engage the reader enough to persuade him/her to become a customer. We thus recommend that all businesses not only entertain, but enlighten and entice the readers as well.

Tip # 2: Utilize Bullet Points:
Utilizing bullet points is one of the most crucial elements of content optimization. Thicker content and chunky paragraphs will not assist businesses in persuading website visitors to buy their products or request their services.

“Website visitors are prone to reading web content in an F shape,” adds Hurvitz. “They are most likely to ignore words that fall outside of the template. It is thus more important to highlight the main features and to bullet all major points.”

Tip # 3: Fast & Simple:
This is the most important tip we can provide to all of our customers and readers. It is important to make loading time faster and to make navigation simple. It is equally vital to remember to make pertinent information succinct and immediately available. Consumers will not buy if it is difficult to do so.

To learn more about content optimization, Wisdek Corp. encourages readers to check out our new blogs on http://www.wisdek.com/blog and http://www.wisdek-seo.com/blog. The blogs are updated frequently and provide further instruction on better online marketing and search engine marketing tools.

About: Wisdek Corp:
Since 1998, Wisdek Corp. has grown from a pioneer in a non-existent industry to a multinational corporation that is ranked amongst the top 30 SEO companies in Canada by top.seo.com. It provides Search Engine Optimization (SEO), PPC advertising, link building, content development, video marketing (VSEO) and ReMarketing services to business leaders and entrepreneurs across the world. Although its head office is located in Toronto, Wisdek Corp. retains offices in more than 10 countries.

The company continues to augment its marketing approach in hopes of exceeding the demands of its consumers worldwide. In doing this, the company attempts to redefine its niche in the competition by setting the bar higher. This allows consumers to differentiate between the quality and mundane services available on the market today.


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