Demand Side Platform Releases Search Retargeting Infographic

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Infographic shows how search retargeting combines the effectiveness of search with the reach and brand impact of display. Quickly outlines value to agencies and brands., the Demand Side Platform at the intersection of search and display, released a new search retargeting infographic today. By introducing this infographic, intends to educate viewers on the basics of search retargeting, the growth of real time bidding (RTB), and the value that search retargeting adds to a marketer’s arsenal of effective advertising tools.

Search retargeting enables marketers to acquire new customers by delivering display ads to prospects based on their recent search history. Advertisers create custom keyword lists and then target users who have searched on those keywords within time windows that range from the last impression to one month.

Using search retargeting, advertisers are able to reach more searchers, more often, and more effectively. Often it is used in conjunction with site retargeting. While search retargeting is typically used to attract new prospects, site retargeting is used to retarget and drive additional conversions among users who have already visited an advertiser’s website.

Because user intent is indicated by the keywords used in a search, the process offers the greatest opportunity to increase share of voice outside of search engines among active information seekers and/or in-market shoppers. Search retargeting allows for a continued conversation with prospects that traditional search does not provide. Marketers typically deploy strategic keyword segments strategies such as branded terms, category terms and/or competitor keyword lists in targeting for best results. This value was recently evidenced by a case study on a search retargeting campaign for ADT Small Business.

Increasingly is seeing brand marketers turning to search retargeting as an alternative to standard behaviorally targeted campaigns, because it offers search audience targeting that is customized to their brand, 100% intent based, and completely transparent.

About is a new class of demand side platform (DSP) that provides more granularity, more transparency, and greater performance than first generation DSPs. The platform is built to manage massive amounts of unstructured data, a capability that powers best-in-class search retargeting, highly granular site retargeting, keyword contextual targeting, our algorithmic optimization, and many other features. By combining the effectiveness of search marketing with the reach and the brand impact of display advertising, we “” the lives of online advertisers. With a worldwide footprint, allows marketers to execute campaigns across the purchase funnel through a completely transparent, self-service platform. To get started, contact us at sales(at)simpli(dot)fi or + 1-800-840-0768. Questions about this release should be directed to Katie Grayson, kgrayson(at)simpli(dot)fi

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Katie Grayson
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