Home Care Assistance Selects BoeFly to Help Franchisees Secure Bank Financing

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Leading in-home care provider to offer BoeFly’s Concierge Team Services to franchisees throughout North America

Home Care Assistance Partners with Boefly to Provide Financing for Potential and Exisiting Franchise Owners

Today, even top franchisors like Home Care Assistance face the challenges of converting otherwise qualified franchisee candidates because of the difficulty in accessing capital, said Mike Rozman, Co-president of BoeFly.

BoeFly, the premier online marketplace connecting small business borrowers with lenders and a strategic ally of the International Franchise Association (IFA) to expand credit access within the franchise community, announced today that Home Care Assistance, the leading provider of in-home senior care in the United States and Canada, has selected BoeFly to assist its franchisees in obtaining bank financing.

According to a recent IFA survey of its members, nearly half (49.2 percent) identified financing/access to credit as the main issue hampering their franchise organizations. In response to this concern, and bolstered by BoeFly’s success in helping individual franchisees obtain financing, the company created a portfolio of services geared specifically for the franchisor market. Through BoeFly, they can offer their franchisees access to a network of lenders through the posting of a single loan request on BoeFly’s Internet-based loan exchange, assistance in creating an effective loan request, and support managing lender inquiries. BoeFly uses proprietary matching technology to connect franchisees with lenders that their loan package meets specific lending criteria, increasing franchise revenue by helping franchisees connect with the capital they need to open their businesses.

Home Care Assistance has consistently capitalized on the growing opportunity in senior care. The Home Care Assistance business model, focused on affluent older adults who require full-time care at home, has helped over 60 percent of locations join its Million Dollar Club. The company, based in Palo Alto, California, has built a unique home care business distinct from the myriad competitors within the space and has consistently been ranked in the Franchise Business Review Top 50 for owner satisfaction.

“The senior care industry is among the fastest-growing sectors in America, and in order to continue being a leader in the industry, Home Care Assistance recognizes the importance of helping our franchisees succeed in their businesses,” said Lily Sarafan, President of Home Care Assistance. “Using BoeFly allows our franchisees to connect with a wide network of lenders so they can efficiently address their financing needs and operate successful in-home senior care businesses.”

“Today, even top franchisors like Home Care Assistance face the challenges of converting otherwise qualified franchisee candidates because of the difficulty in accessing capital,” said Mike Rozman, Co-president of BoeFly. “Franchise lending has been down by as much as 40% in the past two years due in part to the inefficiencies in the lending process that have been exposed by the financial crisis. BoeFly eliminates these inefficiencies by connecting franchisees with banks that are ready and willing to lend.”

Home Care Assistance will be hosting a free informational webinar for qualified entrepreneurs and professionals interested in the booming senior care industry. The webinar will introduce the Home Care Assistance model and reveal some of the tools and processes that Home Care Assistance has leveraged to achieve client revenues three times greater than the industry average. The webinar, on Thursday, May 17th from 10AM to 11AM PST, will be led by Lily Sarafan, President of Home Care Assistance, and Jack Johnson, Vice President of Franchise Development.

For more information about Home Care Assistance visit http://www.homecareassistance.com or franchise.homecareassistance.com.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit http://www.homecareassistance.com or http://www.franchise.homecareassistance.com.

About BoeFly

BoeFly makes it easier to obtain small business loans (http://www.boefly.com/) by reducing the time, cost, complexity, inefficiency and frustration associated with small business lending. Its online proprietary matching technology connects small business borrowers with multiple lenders from among its over 1500 participating banks, based on the lending profiles provided by the banks and the information provided in the borrower’s loan request. The company was founded by small business owners and small business lending experts with extensive small business lending experience. The company is privately-held and is based in New York City. http://www.boefly.com.

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Kathryn Zakskorn
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