Summerfest, Tap Milwaukee, and Mambo Announce the Voting Stage for “Land The Big Gig®”

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The bands are in and now fans can win. Winning musicians will perform at the World’s Largest Music Festival, Summerfest 2012, and compete for a share of $45,000 in cash and prizes. Fans who vote online win a new car and trip to the Big Gig®.

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The wealth of talent in the competition is astonishing.

Public voting began on Wednesday, April 25. Music fans can vote for their favorite entries on and be entered in the consumer sweepstakes. One lucky voter will win a brand new 2012 Hyundai Veloster® valued at more than $17,000 from Boucher Automotive with a trip for two to Milwaukee’s Summerfest that includes round-trip airfare, hotel accommodations from Marcus Hotels, Milwaukee’s premier luxury hotelier and the official hotels of Summerfest, tickets and VIP Deck passes to Summerfest 2012.
The top 45 vote-getters will be announced mid-May. A second round of voting will then begin to narrow the field of 45 Semi-Finalists to the Top 3 Finalists with those three performers/musical acts winning a trip to Milwaukee, Wisconsin to perform live on stage at Summerfest on Wednesday, July 4 in front of fans and a panel of celebrity judges. The judges will score the performances and select one winning act who will be awarded the top prize of $25,000. The second and third place finishers will win $12,500 and $7,500 respectively.
“It’s awesome when both bands and fans can win great prizes,” said John Boler, Vice President of Sales and Marketing at Summerfest. “A competition like this adds to the excitement and fun of a mega-event like Summerfest, where people come together to enjoy, discover and celebrate music.”
Summerfest has rocked Milwaukee’s lakefront for 45 years and wears the crown as the “World’s Largest Music Festival”. Featuring over 700 acts on 11 stages over 11 days, Summerfest shares unforgettable live music experiences with approximately 900,000 music fans from around the world every year.
Fans and performers are encouraged to stay connected to “Land the Big Gig®” via, Summerfest, Tap Milwaukee and for updates and info.
Land the Big Gig® is presented by Tap Milwaukee, Summerfest, Boston Store and Boston Store’s Mambo Brand. Producing sponsors include Marcus Hotels, Bryant & Stratton, Robert Haack Diamonds and Boucher Automotive.
About Summerfest
Summerfest 2012 will take place June 27 – July 1 and July 3 – 8, from Noon until Midnight and will be closed Monday, July 2. In 2012, The “World’s Largest Music Festival” and Milwaukee’s cornerstone summer event will celebrate its 45th Anniversary. Since 1968, Summerfest has provided unforgettable live music experiences for fans from around the world. Summerfest attracts over 700 bands, including the music industry’s hottest stars, emerging talent and local favorites and hosts a diverse selection of food and beverage vendors, marketplaces and interactive exhibits set against the Lake Michigan and downtown backdrops, creating a festival experience like no other. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details visit, or Twitter: @Summerfest.

About Tap Milwaukee is Southeastern Wisconsin’s essential guide to entertainment, providing everything you need to know about going out, staying informed and sharing that information with friends. Tap was created in 2011 to engage a growing market of readers who want local entertainment news at their fingertips. Our readers are passionate about things to do - from music to movies to dining and galleries – has it.

About Mambo
Mambo is an Australian company established in 1984 and is owned by The Nervous Investor Group, a collective of creative and surfing entrepreneurs. The brand is built on the pillars of surf, art, skate, music and humor. Mambo has hosted major international music festivals, surfing events and has had its unique art exhibited in museums around the world. Mambo develops young artistic talent, produces innovative products, artworks and quality clothing. In 2000, due to demand from the athletes, Mambo designed the Australian team uniforms for the opening ceremony of the Sydney Olympic Games. There have been several books written on Mambo, as well as a lead business TIME magazine article, and just last year, esteemed UK publication, Cult Street Wear, listed Mambo as one of the world’s most influential apparel brands of the past 30 years alongside Nike, Adidas and A Bathing Ape.

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Mike Wise
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