Creating Loyalty 3.0: How Game Thinking is Changing the Rulebook on Consumer Engagement and Loyalty

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A Recap of the Gamification webinar Creating Loyalty 3.0 hosted by Loyalty 360 and presented by Bunchball

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“What is your current involvement with Gamification in the loyalty space?”

Loyalty 360 provided an insightful webinar on one of the most dynamic forces in the marketing arena- gamification on Thursday April 26, 2012 at 1 p.m. EST. People have fundamental needs and desires - for reward, status, achievement and competition, among others. Games have long been a place where those needs have been met. But how do you satisfy these needs outside of actual games? Say, in a loyalty program? Gamification.

Gamification is emerging as a dynamic force in the marketing arena, and can be a powerful tool to unlock deep consumer engagement, but only if it is done right. Barry Kirk, VP of Loyalty and Motivation at Bunchball and a recognized expert and speaker in the loyalty and motivation industry, presented a webinar, Creating Loyalty 3.0: How Game Thinking is Changing the Rulebook on Consumer Engagement and Loyalty. Hosted by Loyalty 360 - the Loyalty Marketers Association, this webinar explored:

  •     What gamification is, and is not.
  •     The three keys to effective consumer gamification.
  •     The business value of gamification.
  •     Using analytics to drive the gamified experience.
  •     Case studies of consumer engagement driven by gamification initiatives at brands like Adobe, USA Networks, Warner Bros. and others.
  •     Understand “how to do it right!”

In this webinar hosted by Mark Johnson from Loyalty 360 and presented by Barry Kirk from Bunchball, we explored a number of the challenges that exist within the loyalty / gamification area and how to best address them. According to Mark Johnson, “Loyalty is about creating a unique and interactive dialogue with your brand advocates and gamification, as practiced by thought leaders such as Bunchball, will enhance the efficacy of all marketing programs.”
Record registration and attendance numbers for this Loyalty 360 webinar provides further evidence that loyalty marketers are interested in learning more about this cutting edge resource.

The survey taken during the webinar: “What is your current involvement with gamification in the loyalty space?” over 26% said they are currently adding it to their program and another 51% were evaluating it as a potential new program approach this again is another example of”…a battle for the attention of humanity” Jesse Schell quoted in presentation, a professor and game designer at Carnegie Mellon University. One of the many references to Attention Currency as new real and virtual currency which equals the consumers limited, precious time to cut through all the other noise that is out there trying to get their attention. This perspective is helping bring Gamification to the forefront of loyalty marketer’s minds.

This and all webinars are available on Loyalty 360 for members to access. To view Bunchball webinar, click here.

For more information concerning membership at Loyalty 360 or this webinar and others like it contact Loyalty 360 at Loyalty 360, 4120 Dumont St., Cincinnati, Ohio 45226, and Telephone: 513-800-0360 or contact Lindsay Wagner lindsaywagner(at)loyalty360(dot)org.

Presented by Barry Kirk, VP of Loyalty & Motivation - Bunchball
Barry Kirk, a recognized expert and speaker in the loyalty and motivation industry, is the VP of Loyalty and Motivation at Bunchball, which was just recognized as one of the Top 10 Most Innovative gaming companies for 2012 by Fast Company magazine. Prior to joining Bunchball, Barry led the consumer loyalty practice at Maritz Loyalty and Motivation. You can follow Barry's thoughts on consumer loyalty and gamification at

About Bunchball
Bunchball is the industry leader in gamification, an innovative solution used to drive high-value participation, engagement, loyalty and revenue among customers, partners and employees. Bunchball's cloud-based Nitro Gamification Engine is available as a standalone platform or as a plug-and-play solution for IBM Connections, Jive and It is being used by some of the world’s leading companies to create experiences that combine intuitive game mechanics with compelling content, including Warner Bros., Comcast, LiveOps, USA Network, Bravo and Hasbro. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures and Adobe Systems Incorporated.

About Loyalty360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Lynne Stephenson
513-800-0360 x 115

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Lynne Stephenson
Loyalty 360
513-800-0360 115
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