Announcing Geek2Geek, a New Digital Forum on Localization for the Technically-Savvy

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Acclaro Globalization Architect Jon Ritzdorf is heading up this new digital series on trending topics in software, mobile app and web localization.


Geek2Geek will be a fun outlet for me as I connect with more of the frontline engineers who have their hands in the code and need actionable tips for their localization quandaries.

Who better to talk to a geek than another geek? As Acclaro Globalization Architect Jon Ritzdorf likes to say, it’s always better to dance “geek-to-geek”. The flow is smoother. The steps are unhindered. The message is delivered, decoded and interpreted accurately. There are no middlemen to muddle the communication. But it’s rare to get geeks talking.

Or rather—it was rare. The age of needing an interpreter to translate “geek speak” is over. Jon Ritzdorf of Acclaro will make sure of it. His new digital forum, Geek2Geek, creates a niche digital space where localization engineers, software professionals, web developers and other computer geeks can freely and uninhibitedly discuss the localization-related minutia that most individuals would find dull or incomprehensible. Code. Strings. Gems. Plugins. Shortcuts. QA. No technical “stone” will go unturned. In a nutshell, this project will grant a technically-oriented public direct and speedy access to the localization knowledge base at Acclaro and Jon Ritzdorf’s wealth of industry expertise.

“Geek2Geek is the result of many months of brainstorming and monitoring our clients’ needs,” explains Acclaro CEO and Founder Michael Kriz. “In light of the steady demand for software and web localization and regular emergence of new tech startups, we anticipate that this solution will serve as a lifeline not only for our clients, but also for all technical players with localization projects.”

In the first phase of this project, Ritzdorf will avail himself to geeks from around the world via his webpage, the Acclaro Twitter feed (hash tag #geek2geek) and blog conversations. The Geek2Geek Twitter question-and-answer feed will allow users to post their tech questions and get prompt responses to enquiries. The stream will also be posted on the Acclaro website for the benefit of all those who are involved in web and software localization. In addition, Geek2Geek will include a regular, hands-on, down-and-dirty blog series with localization tips for programmers, webmasters, game designers and engineers.

Ritzdorf is not just an average computer geek with an M.A. in Chinese Translation. He’s also a globalization consultant who advises international Fortune 500 companies. Ritzdorf spends his free time teaching classes on translation technology and localization at New York University, the University of Chicago and the Monterey Institute of International Studies. He also speaks regularly at industry conferences and presents webinars on software, web and mobile app localization.

“Geek2Geek will be a fun outlet for me as I connect with more of the frontline engineers who have their hands in the code and need actionable tips for their localization quandaries,” states Ritzdorf. “I look forward to sharing some of my favorite insider tricks and interacting with the movers and shakers in the tech world…or rather, the geek world.”

About Acclaro
Acclaro is an international translation and localization agency that helps the world’s leading brands succeed across cultures. With its global headquarters in New York and offices and affiliates in San Francisco, Boston, Buenos Aires, Bangkok, Tokyo and Paris, the agency translates websites, marketing campaigns, documents and software for global enterprises, giving clients an authentic voice in key language markets.

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Alyssa Paris
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