1-800-Oncologist, Inc. Launches Digital Solutions, Transforming the Digital-Front-Door to Oncology

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Digital patient education enables the state of Texas to save $100 Million over the next 1,000 days.

We are transforming the digital front door to oncology into a fully integrated experience where oncologists are able to easily connect and effectively communicate with patients

1-800-Oncologist, Inc. announced today the launch of three solutions that will transform social, local and mobile communication between patients and oncologists. This digital-front-door suite integrates physician-reviewed patient education with a web portal, social media channels and mobile devices.

With the launch of these 1-800-Oncologist solutions, oncologists are now able to prescribe news and medication information to patients, and patients are able to effortlessly locate and speak with a cancer treatment center.

“We are transforming the digital front door to oncology into a fully integrated experience where oncologists are able to easily connect and effectively communicate with patients,” says 1-800-Oncologist CEO Donald Hackett. “The company’s mission is to empower oncologists to reduce health care delivery costs by 5%.

“Digital patient education is the missing element for more efficient health care delivery. 1-800-Oncologist connects action oriented, pre-appointment patients with accurate patient education before they talk with their doctors, making each appointment more productive. It’s a simple concept that will give oncologists the tools to save millions of dollars in patient care costs,” said Hackett.

1-800-Oncologist solutions suite includes:

  •     1-800-Oncologist.com, the leading digital publisher of patient-centric, doctor-reviewed, cancer news published at an 8th grade comprehension level. News and medication information are integrated with world-class videos from Health Guru, the leading health video publisher, rendering a superior user experience.
  •     1-800-Oncologist Direct Connect™, a toll-free voice portal where patients can locate and speak directly with a cancer treatment center or talk with a medication information specialist.
  •     1-800-Oncologist Prescribe™, a multi-channel personalized education solutions suite that enables oncologists to ‘prescribe’ actionable information to patients at multiple touch points. Available to providers at no cost, 1-800-Oncologist Prescribe customizes and distributes personalized patient education in the provider's waiting room, on the provider’s website and social media channels and on mobile devices.

Cancer is the second most common cause of death in the US, accounting for nearly 1 of every 4 deaths. The American Cancer Society expects 1,638,910 new cancer cases (848,170 men and 790,740 women) to be diagnosed in 2012. The National Institutes of Health (NIH) estimated the overall costs of cancer in the United States for 2010 were $263.8 billion.

“Well-educated patients are essential to achieve better care, more effective outcomes, and lower health care delivery costs”, says Dr. Shannon Cox, a partner at Austin Cancer Centers. “With 1-800-Oncologist’s solutions we can consistently deliver relevant, easy-to-understand education that encourages patients to take an active role in maintaining healthy individual behaviors that reduce cancer risks.”

A study directed by the Texas Department of State Health Services determined the total cost of cancer in the state was roughly $21.9 billion in 2007. If as few as 100 oncologists in Texas reduce the cost of care delivery by 5%, the annual savings will be greater than $100 million. For more information please visit http://www.1-800-oncologist.com

1-800-Oncologist, Inc., funded by an investment from Patient Conversation Media, Inc., is currently producing two types of revenues, and is forecasting to be profitable by Q3 2012.

About 1-800-Oncologist, Inc.
1-800-Oncologist integrates appointment management solutions with actionable, physician-reviewed patient education information. 1-800-Oncologist enables patients to easily locate and speak directly with cancer specialists. We are a member only network of health care professionals that focuses on generating productive conversations within the highly motivated pre-appointment market of patients ready to begin treatment, thus empowering cancer centers to effectively convert phone calls into new patients.

Alexandra Northington

Certain statements contained in this press release may be deemed to be “forward-looking statements” under federal securities laws, and The Company intends that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements include, but are not limited to, statements regarding The Company ‘s anticipated future revenues, profits, plans, forecasts, brands, customers and website visitors. The Company cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements contained herein. Such factors include (a) general economic conditions and fluctuations and changes in markets for The Company’s products and services; (b) the failure of The Company’s products and services to deliver commercially acceptable performance; (c) the ability of The Company’s management to finance and manage effectively The Company’s growth and expansion; (d) changes in federal, state and other jurisdictions, laws, rules and regulations; and (e) numerous other risks. The Company makes no promise to update any forward-looking statement, whether as a result of changes in underlying factors, conditions, laws, rules and regulations, or of new information, future events or otherwise.

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Alexandra Northington
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