ZOG Digital™ Pioneers Social Media Optimization (SMO); A New Business Requirement

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Innovators Behind Search Engine Optimization Launch New Service to Optimize Social Media Content

Having founded and ran iCrossing, now owned by Hearst Media, for over a decade on a similar foundation for search, we recognize that businesses can have similar success and ROI with social.” - ZOG Digital CEO, Jeffrey Herzog.

ZOG Digital™, an industry leader in search engine optimization, has launched their social media optimization (SMO) program, calling it a business requirement. The program is designed to increase online engagement, qualified traffic, and revenue for clients, from search and social media.

“Similar to search, social media has many elements that can be planned,” said ZOG Digital CEO, Jeffrey Herzog. “Having founded and ran iCrossing, now owned by Hearst Media, for over a decade on a similar foundation for search, we recognize that businesses can have similar success and ROI with social.”

Social Media Optimization is a process to improve the effectiveness and visibility of online content, ensuring a brand is seen at critical times during the decision making process of a potential consumer. By optimizing for technical and popularity components, ZOG Digital’s SMO program provides brands with increased referral traffic from search and social networks, creates higher engagement, and gathers valuable consumer data in the process. Results are all managed through the company's search and social analytics suite.

“Based on our own internal benchmarking metrics, if you are not getting at least 25% of your traffic from social media, you're not utilizing social to its full potential,” said chief strategy officer, Greg Getner. “SMO has a synergistic benefit to search visibility as well, given the increasing impact that social signals continue to have on search results.”

ZOG Digital offers a six-month, social media optimization trial program. In addition, ZOG Digital provides search engine optimization (SEO), paid media, widgets and application development, and content creation through the company's creative studio.

For more information on ZOG Digital, visit zogdigital.com or join in the conversation at facebook.com/zogdigital or twitter.com/zogdigital.

About ZOG Digital

ZOG Digital is an optimization and technology company dedicated to delivering greater online visibility, customer loyalty, and ROI for clients including Bvlgari, AllState, and Fiesta Bowl. Founded by award winning entrepreneur, Jeffrey Herzog, ZOG Digital is located in Scottsdale, AZ.

***Media Contact: Sophia Fuka, ZOG Digital, sophia(dot)fuka(at)zogdigital(dot)com, 480-281-8558***

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Sophia Fuka
ZOG Digital
(480) 281-8558
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