Jacobs Agency Launches Turano Baking Company’s 50th Anniversary Ad Campaign

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Jacobs Agency, pioneers in holistic marketing, announces the launch of Turano Baking Company’s official 50th anniversary ad campaign. Jacobs Agency has been Turano’s agency of record since September 2009. Since 1962, Turano has provided the best of authentic European-style breads and rolls to the Chicago area. The established, family-owned business turns 50 in October.

Jacobs Agency designed billboard celebrating 50 years

Turnano Baking Company's 50th Anniversary Ad, designed by Jacobs Agency

For their 50th year, Turano wanted new creative to succinctly communicate the anniversary in a warm and appealing way,” said Flora Caputo, VP & Exec Creative Director. “The new ad achieves this while also engaging the consumer."

Jacobs Agency, pioneers in holistic marketing, announces the launch of Turano Baking Company’s official 50th anniversary ad campaign. Jacobs Agency has been Turano’s agency of record since September 2009. Since 1962, Turano has provided the best of authentic European-style breads and rolls to the Chicago area. The established, family-owned business turns 50 in October.

Jacobs Agency, who just celebrated its 15th anniversary, developed creative for Turano’s new campaign, which debuts this week on CTA, Pace, Metra and expressway billboards. The new ad features the simple, festive headline “Let’s celebrate 50!” locked up with appetizing shots of their three best-selling products: Pane Turano, a French roll, and the gourmet sandwich roll.

“For their 50th year, Turano wanted new creative to succinctly communicate the anniversary in a warm and appealing way,” said Flora Caputo, VP and Executive Creative Director. “The new ad achieves this with the headline, which invites local consumers to really take part in this milestone. It also keeps Turano’s flagship products front-and-center to spark trial and sales.”

“We are so proud and grateful to have reached such a significant milestone in our company history,” said Mario Turano, Marketing Manager. “Turano will be celebrating with our Chicago customers and neighbors throughout the year with anniversary promotions at local grocery stores, and with contests and sweepstakes through our website and social media channels, like Facebook and Twitter. Turano will also be participating in a number of local events throughout the region to commemorate this occasion.”

The new campaign will run for four weeks in May 2012, coinciding with Turano’s presence at the National Restaurant Association’s trade show to be held at McCormick Place in Chicago, May 5-8. Visit http://www.turanobaking.com, or check out their Facebook page at http://www.facebook.com/turanobread to stay up-to-date on the brand’s latest activities.

About Jacobs Agency
Since 1997, Jacobs Agency has been helping clients solve their most complex business issues. Founded by Tom Jacobs, the Chicago-based firm is a strategic marketing partner for companies in a variety of industries who need sharp insight, relevant creative and the ability to reach targets on multiple levels. With Through the LinesSM engagement and an Objectives-Based Approach, Jacobs Agency expertly navigates the intricacies of today’s marketing landscape to produce tangible business value. Services range from Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement. Jacobs Agency works with companies such as Saputo Cheese, Comcast Business Class, Maplehurst Bakeries, Tate & Lyle, HIMSS and Marcal Manufacturing. The Agency has received recognition from Telly Awards, BtoB Magazine, MarCom Awards, Business Marketing Association Awards, Graphic Design USA, and Inc. 5000. Connect with Jacobs Agency on Facebook, Twitter and LinkedIn. For information call 312.664.5000 or visit http://www.jacobsagency.com.

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Elizabeth Fairleigh
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