Just a Year After Opening, Showhomes Naples Is No. 2 Franchise for National Home Staging Company

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Showhomes Naples franchise is outperforming locations in Chicago, Los Angeles as it helps sellers land contracts for their homes.

Home sellers in Southwest Florida have a new best friend. Showhomes of Naples is barely a year old, but it has already established a track record of helping clients defy the odds by selling homes quickly and at a higher price.

JoAnne Gaylord, owner of the Showhomes serving Southwest Florida, has been so successful that she has generated the second most business in the nation by the end of the first quarter of 2012. Despite serving a market absent a densely populated metropolitan center, the Naples location outperformed each of the other 7 Florida Showhomes locations including Tampa, Miami, Orlando and Jacksonville — not to mention Houston, Chicago, Los Angeles, San Diego, Denver and Minneapolis.

“We’ve never had a franchise achieve this level of success so quickly,” said Matt Kelton, Chief Operating Officer of Showhomes. “It’s a testament to JoAnne’s design skills and the opportunity that Showhomes offers for a savvy and energetic owner.”

Showhomes offers staging services that make a home more appealing to buyers.

“Working with JoAnne Gaylord has been an absolute pleasure.,” said Karen Abell of Keating Realty. “Her eye for home staging design was a wonderful attribute in transforming a $1.7 million dollar Park Plaza penthouse.”

Gaylord, an IDS Associate with 20 years of experience as an award winning interior designer, uses her experience to turn empty homes into storytelling spaces. It’s hard for buyers to imagine living in an empty room. Showhomes uses proven interior design principles to provide a vision of comfort and home life for buyers.

The impact can be dramatic.

“My estate home sat on the market for nearly two years,” said Wyndemere owner Laura Ambrose. “Once I hired Showhomes, it was sold in 19 days.”

“I had been struggling to sell my $900,000 Audubon house for more than two years,” said Patrick Deasey. “I dropped the price, and still couldn't find a buyer. I couldn't believe how gorgeous JoAnne made my home look. It was under contract in less than three months.”

To find out how the Showhomes Naples team can help you, call 239-682-1770 or visit showhomesnaples.com.

Media contact:
Dan Hieb
Brand Journalists

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