eDigitalResearch bring EU cookie compliance changes to survey feedback tool

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Leading market research specialists eDigitalResearch have today announced the launch of simple, yet effective changes to their eDigitalSurvey feedback tool to help clients achieve complete compliance with the new EU Cookie Directive quickly and easily.

With just three weeks left for all brands to comply to the new rules and regulations, eDigitalResearch’s in-house technical team have developed a simple solution which is quick and easy to apply. Using over a decade’s worth of insight knowledge and expertise, eDigitalResearch have made a number of small, but significant changes to help boost customer response rates, improve visibility and provide complete compliance to the new directive which will be enforced from 26th May.

Unlike some other research and technology providers,eDigitalResearch’s market leading eDigitalSurvey tool provides brands with a fully- customisable and bespoke feedback mechanism which can be branded and designed to exact specifications, whilst still remaining 100% compliant with the EU cookie law, as well as other industry standards, such as DDA and W3C compliant.

The latest eCustomerServiceIndex study from eDigitalResearch and IMRG shows that consumer awareness around cookies and their uses is extremely blurred. Despite only 8% of consumers claiming to never have heard of cookies, a third (33%) of those surveyed believe that cookies are used for viruses and Trojans. It is therefore imperative that brands do all that they can to help their customers understand the new law and bring in changes quickly and effectively.

Derek Eccleston, Head of Research at eDigitalResearc h, comments, “Research touch points, and especially website surveys, are increasingly becoming an extension of brands, especially in the eyes of customers. It is therefore essential that these touch points provide the same sort of engaging experience and service that customers are used to. At eDigitalResearch we offer an extremely flexible solution which can be tailored to specific client needs and designs. Our unique mix of technical specialists and passionate researchers all under one roof means that we are constantly striving to create new and engaging ways for our clients to gain customer feedback and reliable insight, whilst remaining completely compliant with EU and industry standards”.

About eDigitalResearch
eDigitalResearch are research specialists with expertise in online business. When you have to make critical business decisions – we can give you the precise multichannel insight and informed direction you need. Surveys, panels and communities combine to provide holistic insight which gives clients the confidence and evidence to make crucial decisions on product range, marketing, customer service, supply chain and even basic positioning.

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Lisa Bonczyk
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