Leading brands come together to offer free Sustain-affinity green marketing webinar series -announcement by Clarity Sustainability

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More organisations join the movement towards sustainable practices everyday to gain a slice of the £43 billion pound ethical consumerism market*. A new, free to attend webinar series has been announced by Clarity Sustainability, starting 17th May, will help these companies further their objectives.

Sustain-affinity logo

Sustain-affinity logo

Expert speakers from leading organisations are offering up their experience in sustainability communications, green marketing, CSR and environmental management

A group of expert speakers from leading orgainsations including E.ON Sustainable Energy, Cranfield University, IEMA, WRAP, Liz Male Consulting, Eurostar, Ideal Standard and 3663 are offering up their experience in sustainability communications, green marketing, CSR and environmental management in the upcoming Sustain-affinity series.

Sustain-affinity is a phrase coined by the creators of the series, green marketing and CSR agency Clarity Sustainability, to describe the engagement that can be built by brands by driving the responsibility agenda successfully.

Dial in at 4pm for 5 consecutive weeks:
17th May – Driving Sustainability - 30 ways to reduce your impacts and initiate engagement

24th May – Improving the Sustainability of Offerings - Innovative product and service design methods

31st May – Effective Green Marketing - Tools to focus communications, reduce waste, boost ROI and eliminate greenwash

7th June – Broadening the Marketing Message - Applying PR and social media to sustainability communications

14th June – CSR People can Engage With - How to make sustainability resonate with your audience

You can attend this crash course in green marketing best practice for free, learning from a broad mix of experienced speakers, as well as gaining access to their research, market updates and approaches that work – all via the online webinar. There is even the opportunity to share experiences and network using the #sustainaffinity on Twitter and through the webinar portal.

“There is a staggering amount of experience held within this group of speakers” comments Leigh Tymms from Clarity Sustainability. He continues “we recognise that managers often require support to collaborate cross-functionally between marketing, environmental or CSR teams because of the different language, skills and targets of each. We hope these webinars will deliver insights to truly integrate these efforts, to the benefit of all their stakeholders”

If you are interested, find out more and register for free at http://www.think-sustainability.co.uk/webinar or by calling 01525 292005.

The Sustain-affinity webinar series is developed by Clarity Sustainability, a green marketing and sustainability communications agency based in Woburn, near Milton Keynes. Clarity’s mission is to drive engagement with sustainability and help people to play their part in this challenge.                    

*The Co-operative Bank Ethical Consumerism report 2010.

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Leigh Tymms

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