Rodik will offer marketers actionable strategies for standing out amidst the virtual multitude including tips on how to deliver up relevant, personalized content aligned with each individual visitor’s needs and preferences.
New York, NY (PRWEB) May 03, 2012
If there’s one thing Efi Rodik, Co-Founder and CEO of Relevantor LLC, knows more about than relevant content, it’s engagement. But of course, the two go hand in hand as attendees of next week’s second annual Digital Summit in Atlanta will soon learn.
The digital innovator and visionary will be a part of a panel presentation entitled Customer Engagement Strategies. During the presentation, Rodik plans to discuss the growing competition for the attention of online consumers, many of whom are overwhelmed with the massive amount of content on the web.
Most importantly, Rodik will offer marketers actionable strategies for standing out amidst the virtual multitude including tips on how to deliver up relevant, personalized content aligned with each individual visitor’s needs and preferences.
“I’m honored to be a part of the event, and I’m eager to provide conference attendees with the information and resources they need to provide more relevant content to their online customers. I’m convinced that this is the key to increasing both engagement and sales for B2B and B2C companies alike,” says Rodik.
The speaking engagement comes on the heels of the company’s sponsored workshop at ad:tech San Francisco last month, Content Personalization—Heightening Engagement through Relevant Content. During the premiere digital marketing conference, Rodik spoke to web marketers about delivering relevant content to different segments of their target audience in an effort to increase engagement while simultaneously boosting conversion and ROI.
At Digital Summit, Rodik will speak alongside fellow thought leaders Chidi Afulezi from Turner Broadcasting, Loni Kao Stark from Adobe, and Bryon Morrison from The Marketing Arm. The panel presentation will begin at 10:40 and last approximately one hour. Sarah Hatter, Founder and CEO of CoSupport, will moderate the discussion.
Interested parties can learn more about the conference and register for the event at Digital Summit’s website.
About Efi Rodik
Efi Rodik is the Co-Founder and CEO of Relevantor LLC, a content optimization service dedicated to creating dynamic, personalized web experiences through relevant content. Launched in 2011, Relevantor works with small and medium-sized businesses to increase conversions, reduce bounce rates, heighten engagement, and ultimately boost ROI by analyzing web visitors and matching them to the web content most relevant to them. Efi has been a digital marketing innovator and visionary for over a decade, leading teams and businesses to achieve their goals by thinking outside of the box and creating extraordinary solutions to the problems that pain web marketers everywhere.
Prior to launching Relevantor, Efi founded Push Online, a digital marketing firm committed to helping companies establish online presence. Efi was instrumental in generating over $50 million dollars for the company’s clients, increasing their individual online revenue and conversion rates by 400% to 1600%. He also acted as the VP of Interactive Media for Twin America LLC where he implemented creative online marketing techniques to enhance the company’s bottom line.
About Relevantor LLC
Relevantor LLC is a web marketing company that specializes in content optimization. Its flagship service, Relevantor™, decreases bounce rates by delivering relevant content to individual visitors as soon as they land on a website. The company was founded by a team of web marketing, design, and programming experts and is based in New York City.
About Digital Summit
Sponsored by TechMedia, Digital Summit is the largest Web, Digital Marketing, Social Media, and Innovation conference in Atlanta. This year’s second annual event will welcome more than a thousand attendees and over seventy-five thought leaders to the Georgia capital which has become a major hub of technological advancement and ingenuity.