Indie Music Powerhouse CD Baby Partners with Alliance Entertainment to Expand Distribution

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CD Baby, the world’s largest online distributor of independent music, is thrilled to announce a new partnership with Alliance Entertainment, the largest wholesale distributor of home entertainment audio, video, and software in the United States. CD Baby’s catalog of almost 400k titles from over a quarter million artists around the world will now be available for purchase at all online and brick & mortar retail outlets affiliated with Alliance. Alliance has a market-share leading account base that includes Independent Retailers, Big Box Retailers, .com sites, and Vendor Managed accounts in the US.

CD Baby Warehouse

CD Baby Warehouse

In the first phase of this partnership, CD Baby has delivered over 5000 of its top-selling titles to Alliance, but this is just the beginning; the scope of the partnership is set for major expansion. In the coming months, Alliance will offer CD Baby’s entire eligible, in-stock music catalog (more than 260k SKUs at any given time).

“The past 10 years has seen an explosion in music discovery options,” says CD Baby president Brian Felsen. “It’s more important than ever that an artist’s music be made available through every possible channel— social sharing, download, streaming, direct fulfillment, and physical retail; you just never know how a new fan will first encounter your music, or how they prefer to purchase music. That’s why CD Baby’s partnership with Alliance will be incredibly helpful for independent artists. Distribution to the mega retailers was the last piece in the puzzle for CD Baby to ensure our artists’ music is available everywhere.”

Alliance president Mike Davis adds, "CD Baby's excellent services and customer support have helped them build a huge amount of trust with the artist community; Alliance strives to forge online and brick & mortar retail partnerships with companies that exhibit this level of service and trust. We're extremely happy to partner with CD Baby on what will be a quality end-to-end experience-- from the artist selling the music, right through to retail discovery, purchase, and ownership of recorded media."

CD Baby is the largest digital distributor of independent music in the world. CD Baby distributes over 4 million tracks to dozens of music retailers including iTunes, Amazon, Google Music, Rhapsody, and Spotify, and pays artists weekly for their product sales. From their Portland, OR headquarters, CD Baby warehouses and ships over 360,000 independent CD titles to a customer base that spans the entire globe. The company also offers other services to musicians such as the ability to accept credit cards at shows, web hosting through their sister company HostBaby, and eBook distribution through BookBaby.

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Kevin Breuner
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