OP-US (Operation: Unparalleled Service), a PR Firm Which Helps Service Organizations Improve Service to Customers, Unveils an Additional Nameplate and Seminar Theme

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Many sales and service organizations have been relaxing, if not abandoning service in its traditional, defined, and more skilled form in favor of “21st Century” ways to attract and retain customers in recent years. Customers are now demanding better service, and OP-US offers a comprehensive program to enhance an organization’s service to be a benchmark in their industry and greatly enhance their prospect for long-term success.

OP-US (which stands for Operation: Unparalleled Service), is a public relations firm specializing in customer service, offering a comprehensive program to enhance an organization’s service to its customers. It sees the value in sales and service organizations’ providing the best service possible. OP-US firmly believes that customer service, in its traditional, defined, and more skilled form, provides a valuable service both to its customers, and in turn, to the sales and service organization by promoting customer satisfaction, customer loyalty, and client growth, therefore encouraging greater sales and success for their organization.

OP-US’s nameplate or icon is displayed on participating organizations’ storefronts, receipts, advertising materials, and websites, and employee name tags to symbolize the organization’s commitment to providing good service to its customers. The name Operation: Unparalleled Service denotes the highest level of service possible. Some customers expressed that they had differing expectations of the level of service than they received from some participating organizations which bore the OP-US logo.

OP-US, therefore, in its first announcement, is pleased to unveil an additional nameplate or icon for its service. It is Pride CTS (an acronym for Commitment to Service). This nameplate still expresses the organization’s dedication to provide good service, and is appropriate for any sales or service organization. Organizations may choose whichever nameplate they wish to use, but the name OP-US may be more suitable for sales and service organization where truly impeccable service is inherent in the organization either by virtue of type of business or the particular high-end niche the organization wishes to serve.

The organization also announces its new “The Virtue of Good Service” seminar and training series. There is a general sentiment that Americans are generally more and more living in a self-serve society, and customer service representatives are merely becoming a delivery mechanism and possess few true sales skills to assist the customer in making an informed decision and ultimately consummating the sale. President George H. W. Bush, when he established National Customer Service week in 1992, very eloquently expounded on the value of sales and service organizations' providing good service to their customers. “We concur with then President Bush’s belief in the benefit of providing good service. We assert through our ‘The Virtue of Good Service’ series that it is fundamentally necessary for sales and service organizations to provide good service to customers for sustainable success and to achieve and maintain a prominent place in an industry”, remarks Scott Sheridan, Vice-President of OP-US. Though many organizations do concede that bad service, either in isolated incidents or more chronically are detrimental to an organization, fewer organizations in recent years, recognize the critical importance and strategic necessity to provide consistent good service for long term success. Our general surveys as well as organizational specific surveys reveal significant levels of customer discontent and potential and true migration to competitive organizations. Few organizations further consider the possible risk of better competition emerging to seize an opportunity. Some organizations we work with say it’s a leap of faith to correlate good service with growth and success and rely solely on 21st century tactics to attract and hopefully retain customers. Most customers talk with just their feet, which most organizations don’t hear. The only leap of faith, we believe, is to have indifference in providing good service and to believe unhappy customers will perpetually return,” concludes Sheridan.

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Scott Sheridan

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