The High Design for Every Home branding proposition speaks to the three pillars that Vigo has exemplified since its inception: Style, Quality, and Value.
Edison, NJ (PRWEB) May 05, 2012
Vigo Industries, designer and manufacturer of luxury kitchen and bath products, is launching a new branding initiative for 2012 titled High Design for Every Home. Vigo’s products, which include showers, kitchen & bath faucets, sinks and vanity sets, combine style with durability, at pricing that is exceptionally affordable. The new brand initiative will be evident in all of Vigo’s marketing and sales efforts; from advertising to point-of-sale materials at major retailers.
Lenny Valdberg, President and Co-Founder of Vigo Industries, stated “The Vigo brand has always stood for exceptional quality, beautiful design, and flawless functionality.” He continued, “While the Company has grown significantly since our founding, our efforts in communicating the benefits of the Vigo brand have not kept pace. I’m extremely excited to unveil this new branding initiative for Vigo and enhance our position in the product categories where we compete with a view to become a leading designer and manufacturer of kitchen and bath products.”
Richard Caplan, Director of Marketing added, “The High Design for Every Home branding proposition speaks to the three pillars that Vigo has exemplified since its inception: Style, Quality, and Value. This only further accentuates our philosophy, and lets all of our current and prospective customers know we understand their needs and know how to deliver.”
The kitchen and bathroom are traditionally the most valued rooms in the home. They should be the focal point of every homeowner and designer’s efforts when they want to improve their value and enjoyment. Vigo’s new High Design for Every Home brand envisions the progressive and modern-day movement that people want to adopt and integrate in their everyday lifestyle, thereby elaborating its offering to the customer with the design and durability, yet keeping it affordable and premium.
Vigo currently offers a wide array of quality plumbing products for both rooms, in a variety of beautiful styles and finishes, to accommodate any almost budget. The new slogan and brand High Design for Every Home states just that.
About Vigo Industries, LLC: Headquartered in Edison, New Jersey, Vigo produces a comprehensive line of faucets, sinks, showers and vanities for both residential and commercial use. For over a decade, the Vigo brand has seamlessly married stylish plumbing solutions with structural dependability in a unique, refined aesthetic. Vigo products are available nationwide through local retailers and can be purchased from major online retailers like Home Depot, Lowes, Wayfair, Build.com, Overstock and Amazon.
Copyright © 2012 Vigo Industries, LLC. All rights reserved. VIGO® is a registered trademark of Vigo Industries, LLC and all other VIGO product and service names and slogans are trademarks or registered trademarks of Vigo Industries, LLC.