To find out what people want in a coach, you have to go where they are, ask them questions, listen to their answers, and keep your mind as open as your ears.
North Chicago, IL & Stuart, FL (PRWEB) May 08, 2012
A 40th anniversary is a big milestone for any company in any business. But when the company is literally as old as the field itself, the occasion would seem to call for something special.
So what’s on tap for Liberty Coach as they prepare for their 40th summer as the undisputed leader in the custom motor coach business?
“Well, we have numerous rallies and shows scheduled between now and the end of the year,” Liberty Vice President Frank Konigseder answered. “That means we’ll have at least one coach on the road constantly. We’ll also talk to dozens of coach owners – of both Liberty models and our competitors – and countless automotive, design and engineering experts to get feedback on our latest motor coach models, new floor plans and features, and suggestions for improvements. If I’m lucky, I may get back home for a couple of weeks – though probably not all in one stretch.
“In other words, it’s pretty much like any other year,” he smiled. “Just business as usual.”
And so it has been for most of his life. As sons of company founders Frank Sr. and Jeanne Konigseder, Frank Jr. and his brother Kurt have been working in the custom coach business literally as long as there has been a business. “There really wasn’t a ‘motor coach industry’ when they started,” Frank said about his parents. “Their goal was to fill what they saw as the need for a high quality, problem-free motor home, which simply didn’t exist at the time.
“At first, they gutted old buses and redid the interiors,” he continued, “maybe adding a tube television set and an AM/FM radio.” Their product evolved quickly from there, the biggest step coming in 1978 when Liberty began its longstanding partnership with Canadian coach shell manufacturer to take the luxury motor coach market to a much higher level. The rest, as they say, is history.
“Every summer is like a traveling road show, and this year is no exception,” Frank says of the schedule ahead. The rallies, he says, are one of the most important aspects of the business, not just in terms of sales, but for research and development, as well. “To find out what people want in a coach, you have to go where they are,” Frank pointed out. “Ask them questions, listen to their answers, and keep your mind as open as your ears.”
That’s how the custom motor coach business got to where it is today, with Liberty Coach leading the way for the last 40 years. The next stops on the company’s 40th Anniversary Tour: the Royale Coach Club Spring Rally in Myrtle Beach, S.C., April 30-May 5, and the Prevost Prouds Rally at the New Orleans JazzFest, May 2-6. Aclub PR
With locations in Stuart, FL and North Chicago, IL, Liberty Coach has been providing legendary leadership in the luxury motor coach industry for over 40 years. For more information about Liberty’s custom Prevost motor coaches, please visit http://www.libertycoach.com or call 800-554-9877.