Trends in Consumer Engagement in Healthcare with Digital Media Speaker Craig Forman

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The explosion of social media options for consumers and how the healthcare industry responds. That's the topic of the PRISM Services Group conference on healthcare and consumer engagement with keynote speaker Craig Forman.

Health care is expected to be a hot-button issue this year as more and more people use social media to connect and share information about their health care needs. The increasing speed with which people find and use this information is the topic of PRISM 1st Annual Client Summit keynote speech with Craig Forman on May 9th in Plano, Texas.

Forman has led digital media and mobile consumer engagement initiatives for over two decades at companies such as Earthlink,Yahoo!, the Wall Street Journal and mobile start ups such as Where, recently purchased by eBay and Appia.

He said, "In my experience with companies that have touched more than a quarter of a billion consumers, the best companies are the ones that realize they need to save their customers time, money and provide technology to make their lives better."

Prism Services Group has been at the forefront of providing an integrated platform for health insurers to connect with consumers. It is hosting this conference to bring health care clients together to share industry knowledge, hear perspectives from experts outside the healthcare field and provide feedback on their product road map development.

Mark Menton, Vice-President, PRISM, says, “We are excited to have Craig speak to our clients. We feel his knowledge and expertise will help deliver insight and actionable knowledge that will impact our clients’ health plan business.”

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Helen Whelan
(212) 721-0910

About Prism Services Group
PRISM Services Group is a healthcare software and services company focused on empowering informed healthcare decisions. Through its CLARUS™ Consumer Guidance Platform, PRISM integrates provider search, quality, treatment cost and health information into a single online solution, enabling health plan members and employees to access meaningful information in context.

PRISM Contact:
Mark Menton

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Helen Whelan
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