LSR Technologies Awarded Patent over IBM, and Travelocity’s Farewatcher

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LSR Technologies surmounts challenges to demonstrate significant advances in search and change-notification technology over patents held by IBM, and Travelocity’s Farewatcher. The novel systems for managing data allow users to turn any site into their personal inside informant by alerting them instantly to any changes to variables such as prices, changes in employment, new jobs, temperatures, new patents, etc.

“Few clients manage to achieve a 'three for three' record, especially for business method patents which are increasingly difficult to obtain,“ says Keith Nowak, Partner in the Intellectual Property Department of Carter Ledyard and Milburn LLP.

LSR Technologies, LLC, of Oldwick, NJ announces they have overcome major hurdles to win their patent over those used by IBM, and Travelocity, among others, for a revolutionary patent. The new technology allows users to turn any site into their instant inside informant by alerting them to changes to variables on that website. As the Oldwick, NJ company grows its current customer base, the company is discussing partnerships to distribute and deploy the technology as widely as possible.

"This is a real game changer for anyone who wants to keep their fingers on the pulse of something on a micro or macro level," says Laurence Ross, Principal at LSR. "Beyond a simple price checker that empowers consumers to find the best price on any item, service or travel package, this technology allows you to create an instantly updating dashboard that enables you to view the changing activity of an entire sector. It has applications for real estate, sales, farming, medicine, investing, you name it. Once you define your watch list, you can quickly add additional queries from the same sources to analyze an even more detailed picture automatically alerting you on whichever device you want."

This lucrative, powerful patent (U.S. Patent No. 8,161,064) is hidden under the title of, "System for Searching Network Accessible Data Sets." The new patented invention is a user-friendly method for requesting change-alerts via the web or mobile devices. This is the second patent issued to LSR Technologies, the first was a saved search engine. Another patent, designed by LSR for sharing saved searches or change-alerts, will be published by the Patent Office on July 12th of this year.

The three, above-mentioned software solutions were developed by Ross in response to the need to populate and update contact managers such as SalesForce with contact and planning information from his web-based daily bulletin for advertising sales, Sales-Fax News ( Prolecto Resources, of Los Angeles, California, wrote the code and produced the schematics for the patent application. The first patent, service-marked, Sales-Chip™ is the saved search engine. The just-published second patent, called, "Chip-Alerts™" on, leverages the first to deliver updates via email. Together, the two patented inventions work as a mechanism to "push" contact intelligence updates and sales leads almost instantly. The patent for sharing, also featured on SFN, as the "Lead Management System" (LMS) is the third element.

According to Ross, the introduction of "Chip Alerts" to subscribers of Sales-Fax News has made a significant contribution to meeting the demand for change-notification, especially when it comes to reporting the constant changes among client-agency relationships. "First, we started with Sales-Chips, which empowers subscribers to access information from Sales-Fax News on any internet-enabled device, where it will dial the contact’s number for them," Ross explains. "This gives subscribers a window on the news and key contacts in virtually any Web-friendly environment. Once they enter a search, and save it as a 'Sales-Chip,' their Sales-Chip displays updated intelligence every time they click it thereafter."

"Now, with Chip-Alerts," Ross continues, "Subscribers know everything about breaking campaigns and company or contact changes as it is published. When it comes to advertising sales," he adds, "This kind of change-notification is vital to success, especially when it’s delivered wherever they get their email."

"Leaders in every media, such as Google, Microsoft, ABC, Fox Television, CBS Outdoor, ESPN, Sports Illustrated, and USA Today have made good use of this unique feature," reports Ross, the publisher and founder of Sales-Fax News, "As a result, subscription sales and renewal rates are way up. Subscribers give Chip-Alerts glowing reviews," according to Kristina Caruso, Director, New Business Sales and Marketing for Viacom’s Nickelodeon, "Prospecting is a crucial yet time consuming part of my job, so I find Chip Alerts to be an incredibly valuable tool. It delivers key contacts and updates directly to my inbox, saving me time and helping me keep my pipeline full of new, well-qualified business leads."

Future uses of the patent:

According to Keith Nowak, Partner in the Intellectual Property Department of Carter Ledyard and Milburn LLP, that all three patents were filed in succession, and allowed as applied, is a testament to their novelty at a time when software patents are coming under increasingly rigorous examinations.

"Few clients manage to achieve a 'three-for-three' record, especially for business method patents which are increasingly difficult to obtain,” he explains. "We are pleased to have been of assistance in obtaining LSR’s patents," adds Nowak.

"Interest in our technology is quite keen," says Ross. "Other providers of time-sensitive intelligence, such as price or the availability of advertising, see the merits of licensing our methods for their own sites. The new patented system for change-notification allows users to customize alerts on relevant information that has changed between a first and subsequent execution of the patented search engine. A key advantage of the invention allows users to modify the alert, without altering the underlying query or search request. Other advantages extend to operators of Web sites. Since the invention does not require the storage of results to measure change, data storage and processing time is significantly reduced. Therefore, the new patent is ideal for use in cloud computing where costs are driven by the space and time used on shared servers." "As a result," concludes Ross, "We look forward to collaborating with sites that feature frequent changes in prices for consumer goods and services, travel rates and real estate listings. Of course, the potential for remote monitoring and change notification for medical, industrial or agricultural purposes are also promising. If initial interest in these patents are any indication, their future is wide open."


About LSR Technologies: LSR Technologies LLC specializes in the development of systems for managing data. For further information, contact Laurence Ross, Box 361, Oldwick, NJ 08858 or lsr(at)innovaset(dot)com. Tel: 212-684-9665 Ext: 200

About Sales-Fax News™: SFN is an online ad-business daily published exclusively for sellers of advertising, sponsorships or marketing services. The focus is on what representatives of the best known media need to know NOW to get their most competitive proposals to the right people before planning and buying are complete. Our staff of reporters interview decision-makers, as well as influencers, at the brands and agencies to determine who's in planning, who will be planning soon, or who buys special media opportunities after a campaign has launched. Subscribers are also supported by the unique Power Brands & Agencies Directories, which features key contact & planning information to help you with prospecting, and contact management. All SALES-FAX NEWS content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016. To learn more about Sales-Fax News visit:

About Prolecto Resources, Inc.: Founded in 2003 by Marty Zigman, Prolecto Resources is a professional consultancy based in Los Angeles, California, whose founder has over 25 years working with medium- sized businesses to select, implement, and extend leading Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and eCommerce applications. The firm is the leading NetSuite serving Los Angeles County, Orange County, and Ventura Counties. While Prolecto has clients nationwide, its customers' central theme is to gain maximum capacities to develop new revenues and achieve operational excellence using the NetSuite Business Management platform. They value and seek high caliber senior talent who can think strategically but who can act tactically to recurrently produce and deliver projects.

About Carter Ledyard & Milburn LLP: CLM: ( has approximately 100 attorneys and has been headquartered on Wall Street since its founding 1854. Carter Ledyard's general practice includes corporate, securities, mergers and acquisitions, private equity, litigation, intellectual property, environmental, employment, media and technology, immigration, investment regulation, antitrust, trusts and estates, maritime, ERISA, exempt organizations, real estate, tax and bankruptcy. A significant part of the firm's practice involves representing overseas-based clients and their U.S. affiliates, financial institutions and other financial services providers, governmental entities and media and technology clients.

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Laurence Ross
LSR Technologies
212-684-9665 200
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Ashley Gaudioso-Mauro
Sales-Fax News
212-684-9665 204
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