Holidays like Cinco de Mayo present great opportunities for marketers, because it gives us a chance to say something unique, while seamlessly integrating into an existing amount of hype...
(PRWEB) May 04, 2012
This weekend, millions of people across America will celebrate Cinco de Mayo – a traditional Mexican holiday inspiring celebration, fun and fiesta! Marketing expert, Charles Gaudet, founder of PredictableProfits.com, sees this festive time as an opportunity for entrepreneurs to capitalize on the celebration.
“Holidays like Cinco de Mayo present great opportunities for marketers, because it gives us a chance to say something unique, while seamlessly integrating into an existing amount of hype,” say Gaudet. “Entrepreneurs should be thinking about one-time promotions that fit with the Cinco de Mayo theme. This is a chance to have more than your average sale.”
While bars, restaurants, and other social gathering places are the first to come to mind as benefiting from Cinco de Mayo marketing ideas, smart business owners in almost any industry can also use this “party holiday” to spike in sales regardless of the business. With honed Cinco de Mayo marketing ideas, retail and service businesses alike can develop methods to stimulate sales.
Like any marketing campaign, Gaudet stresses that Cinco de Mayo marketing ideas need to be interesting, unique, and give the audience a reason to pay attention. With a little bit of research, business owners can align their marketing with the traditional elements of this Mexican-American holiday, and create some enticing deals in the process.
Here are a few Cinco de Mayo marketing ideas:
1. The Triumph of The Underdog – Cinco de Mayo is originally celebrated to commemorate Mexico’s unlikely victory over the French in the Battle of Puebla. It is this event that has helped turn the holiday into a source of Mexican pride, especially among Mexican-Americans. This piece of history makes a great theme for marketing campaigns as a story of triumph and rising above the odds – which can be equated to fighting back against oppressively high prices, defeating poor service, etc.
2. Have a Party! - For many, Cinco de Mayo has become a party holiday, more about going out with friends than heritage or a historical battle. If this seems more your style, you can focus on the celebration that is sure to ensue. This can provide an opportunity for food and drink specials, a ‘Cinco de Mayo’ open house inviting prospective customers to your business, hosting a customer appreciation day or discounts on fashion products for a night on the town.
3. Play on the number 5 – This can be implemented in any number of ways, from a “buy 4 get the 5th free,” to 5% discounts, to a $5 specialty product available with purchase.
“Cinco de Mayo marketing ideas can be as diverse as the celebrations so long as they coincide with the interests and behaviors of your target customers,” Gaudet continues. “Don’t be afraid to think out of the box, people love being entertained and praise originality."
For more information about aligning your unique marketing campaign with popular trends, please visit http://www.PredictableProfits.com and sign up for the free newsletter.
ABOUT CHARLES GAUDET:
Gaudet started his first business at just four years old, and has been involved in entrepreneurial enterprises ever since. Upon finding himself in millions of dollars of debt and under enormous stress at the age of 24, he and his wife systematically grew their first multi-million dollar company. Gaudet has traveled much of the world studying from business, political and social leaders studying entrepreneurial, marketing and business excellence. He is widely regarded as a marketing expert for consistently delivering windfalls of profits to his clients, unveiling opportunities that have been previously under-utilized or have gone unnoticed.
He is the founder of PredictableProfits.com, the creator of the Predictable Profits™ methodology and the author of the popular blog at http://www.PredictableProfits.com/blog.
ABOUT PREDICTABLE PROFITS:
Predictable Profits is a leading small business marketing company and a division of Managed Marketing, LLC. The company specializes in finding overlooked marketing opportunities commonly found in most small-to-medium sized businesses, and creating actionable marketing strategies for increasing a company's profits. You can read more about Predictable Profits by visiting the company's website at http://www.PredictableProfits.com.