Avectra to Attend Information Technology Alliance (ITA) Spring Collaborative

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Company will showcase its Social CRM suite

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Our Social CRM solutions help organizations develop stronger relationships with their member communities by providing the tools to help better service those members while also uncovering and maximizing revenue generating opportunities

Avectra, a leading web-based Social CRM provider for associations and not-for-profits, today announced that it will attend the Information Technology Alliance (ITA) Spring Collaborative event being held May 6-8, 2012, at the Harbor Beach Marriott in Fort Lauderdale, FL.

The ITA Spring Collaborative is a premier event for leading IT professionals who work for and with IT/ERP/CRM consulting firms, CPA firm internal tech leaders, and mid-market software publishers and service providers. The event will feature six educational tracks over three days focusing on management and service delivery challenges of today's ever-changing technology marketplace. At the event, Avectra with provide demonstrations of the Avectra Social CRM suite which represents a fundamental shift in the way an organization identifies, serves and retains its members to how it will define the future success of the organization and its membership initiatives.

The Avectra Social CRM Suite features a collection of web-based products that help organizations and their members better organize their data, identify key trends and members influencing the community, and monitor and interact with its members through various social media channels. Avectra is proud to power the ITA’s Social CRM solution, and continue to support the organization.

“We are pleased to attend this important technology event for the leaders in our industry,” said Avectra Chairman and CEO Richard Davis. “Our Social CRM solutions help organizations develop stronger relationships with their member communities by providing the tools to help better service those members while also uncovering and maximizing revenue generating opportunities.”

About the Information Technology Alliance
The Information Technology Alliance (ITA) is a membership association of highly regarded mid-market technology professionals, consultants, and product/service providers. Its primary objective is to create and sustain a community where members share information and build relationships that improve the way they, and their clients, do business.

To learn more about the ITA, click here.

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Customer Relationship Management system (CRM) - whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com, or call 855-AVECTRA (855-283-2872).

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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