By McCormack Public Relations Introduces the 'Healthcare IT Content Bureau'

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Experienced high-tech writers enable healthcare IT companies to cost-effectively develop compelling content that drives marketing and sales efforts forward.

Healthcare IT marketing departments are becoming like publishing companies in that they need to develop large amounts of engaging content.

Now that content marketing is recognized as the underpinning of successful sales efforts, healthcare information technology companies increasingly are in need of page after page of high quality copy. The 'Healthcare IT Content Bureau' from By McCormack Public Relations can turn raw ideas into polished prose, while streamlining the entire publishing process.

“Healthcare IT marketing departments are becoming more like publishing companies in that they need to develop large amounts of engaging content,” says John McCormack, Principal of By McCormack Public Relations. “The problem is that publishing is a labor-intensive proposition. So we are offering exactly what healthcare IT companies need – professional services found in a traditional newsroom or publishing house.”

With the 'Healthcare IT Content Bureau,' professional high-tech writers work with healthcare IT companies to efficiently and expertly complete marketing communications projects.

Healthcare IT companies can choose from the following levels of service:    

  • Complete content development. At this level, By McCormack Public Relations’ writers develop complete pieces from start to finish – conducting all the interviews and research to create compelling stories. Our writers draw on their editorial experience as well as their in-depth knowledge of healthcare IT to produce well-researched communications that truly resonate with key decision-makers. The pieces are then edited and delivered in a final format.
  • Substantive edit. Here, writers take content such as a cobbled-together rough draft and provide a significant edit, ensuring that the copy engages audiences and logically flows from idea to idea. A line edit is then conducted to ensure that the final copy is error-free.
  • Final edit. With this level of service, writers take nearly completed copy and edit it to ensure that the final piece tells a compelling story and is devoid of mistakes.

"No matter what level of service your company chooses to contract for, we work with the copy editor’s traditional 'five Cs' in mind. That is, we do whatever it takes to make your copy clear, correct, concise, complete and consistent. And because we have so much experience in healthcare information technology, we truly understand complicated industry issues and are adept at turning those concepts into easy to understand copy,” McCormack says. “Perhaps best of all, we provide the personal and prompt service that healthcare IT companies frequently need. We’ll take any project on – large or small – and deliver it to meet your deadlines. Even if you are struggling at the last minute to put the finishing touches on something, you can simply turn it over to us and we’ll find a way to quickly get easy-to-read, polished content to you.”

To learn more about content marketing and public relations services from By McCormack Public Relations, go to or send an e-mail to john(at)bymccormack(dot)com.

About By McCormack Public Relations
By McCormack Public Relations successfully develops and implements public relations and content marketing programs for a wide variety of healthcare information technology companies, from start-ups to Fortune 100 companies. Founded by a healthcare journalist, the agency produces all the communications materials that organizations need, such as case studies, press releases and white papers. By McCormack’s media relations programs have resulted in prominent placements in key healthcare industry and business magazines – and have garnered attention in a variety of consumer media outlets from local weekly newspapers to nationally syndicated talk shows. For more information, go to:

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John McCormack

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