Redding, CT (PRWEB) May 04, 2012
On Tuesday, May 15 at 1 PM EDT, Search Marketing Now presents "Mobile Search Advertising—Where are we now and where do we go from here?" a free webcast for marketers and advertisers looking for insight into mobile search advertising.
Registration is open at Search Marketing Now.
Gone are the days when mobile advertising would be considered “experimental.” It seems everyone has a smart phone or some sort of tablet. Most important- more and more people are making purchase decisions solely with mobile devices. That makes advertising on those devices an integral component to successful marketing campaigns.
What are the trends in mobile search today? How can marketers determine ROI when the result of a mobile click may be an offline conversion? Can and should mobile and PC campaigns work together?
Greg Sterling, a leading mobile search industry expert, and Gagan Kanwar, Director of Research and Partners at Marin Software, will explain how the emergence of smart phones and tablets have changed search advertising. They will be including vital current research data on mobile search trends and projections, that will help advertisers optimize their mobile search opportunities.
Topics will include: current trends in Mobile search campaigns—tablet- vs- smartphones -vs -PC’s; the importance and role of calls and in-store visits in mobile search conversions; the role of mobile devices in the new, more complex multi-channel purchase process; how to optimize mobile search campaigns for specific mobile devices; and how to track to increase conversions.
This webcast is sponsored by Marin Software. Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Advanced, SMX East , SMX Social Media Marketing, SMX West, and other SMX conferences. Third Door Media also publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.