Eventually your photos will become a lot more valuable to you when you use TidePool. A photo that resonates with you reflects your uniqueness; TidePool is unlocking the matching capabilities of photos.
Los Angeles, CA (PRWEB) May 04, 2012
TidePool, a startup deriving personality from photos, closed $1.5M in a seed round led by Mike Hirshland of Resolute.VC and Michael Dearing of Harrison Metal Capital. Participating investors include Jarl Mohn, Tim Draper, Peggy and Jim Davis, and Jeff Lipp.
TidePool was founded by Kabir and Dr. Galen Buckwalter, founding Chief Science Officer at eHarmony. The company is part of the inaugural portfolio at Los Angeles-based startup accelerator, Amplify.
TidePool helps users discover key personality traits and other essential characteristics, promoting self-knowledge and one’s “fit” with others. “Our users interact with a highly engaging visual experience which gives us the information we need to understand their core psychological traits,” states Dr. Buckwalter. “When users better understand their personality they can better manage their relationships, whether professional, social or personal.”
TidePool will use its most recent funding to disrupt not only assessments, but the online social experience. “Questionnaires are boring and easily gamed. TidePool brings imagination and creativity to testing,” asserts TidePool CEO Kabir. “Eventually your photos will become a lot more valuable to you when you use TidePool. A photo that resonates with you reflects your uniqueness; TidePool is unlocking the matching capabilities of photos.”
Previous investors include Venice Beach-based accelerator Amplify, Beachmint President Diego Berdakin, Chill Co-Founder Dan Gould, HipGeo Founder Rich Rygg, Peggy and Jim Davis, and Heather Gilchrist of NYC-based RAK Tech Fund.
Founded in 2011 by Dr. Galen Buckwalter and Kabir, TidePool, Inc. is building a sophisticated real-time complexity analytics platform to measure and assess psychological characteristics expressed online. Relying on a patent-pending assessment system that utilizes visual stimuli in a gamified environment, TidePool currently assess seven key psychological characteristics. The company is based in Los Angeles, CA. To learn more, please visit http://www.tidepool.co.