Greenville, SC (PRWEB) May 07, 2012
A conference session on the new website rating algorithm that Google recently announced will include Matt McFadden, director of marketing and account executive at digital strategy agency Merge (http://www.mergeweb.com). It takes place as part of the second annual Digital Summit, May 9 – 10, Atlanta, and will include representatives of CNN and AOL’s Huffington Post.
“Google’s plans are intended to help level the search engine optimization (SEO) playing field,” McFadden said. “Too many irrelevant sites are over-optimized and outranking legitimate companies, both large and small. Google’s changes are a continued effort in its fight against Web spam. But unfortunately, some of the SEO tactics and approaches that worked before the new algorithm might actually hinder companies in the future.”
The Digital Summit promotes forward thinking and thought leadership on topics related to Internet technologies through industry professionals who share their expertise with those who attend.
Merge is a digital strategy agency whose team of experts focuses relentlessly on marketing strategy, performance and results. The company, founded in 2002, helps clients develop a profit-focused, analytics-driven marketing strategy that increases brand awareness, improves customer engagement, optimizes the user experience and enhances business growth. For more information, connect with Merge at http://www.mergeweb.com or 864-373-9330, on LinkedIn, Twitter @merge or on Facebook.