Moguldom Media Group's Extends Lead as #1 Lifestyle Website for African-American Women

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6X Annual Growth; 1.6+ Million Monthly Uniques; 13+Million Monthly Video Streams Demonstrate Site’s Strong Marketing Reach

Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African-American audiences, announced today traffic numbers for its property, which underscore the site’s growing leadership position among African-American women.

Madame Noire has emerged as the definitive online brand for today’s African-American women. The site’s rapidly growing audience, critically acclaimed content, and the support of major brand advertisers including Lincoln MKS, Carol’s Daughter, Clinique, L’Oreal, The Home Depot, and P&G has firmly planted as the preeminent online destination for this highly coveted marketing category.

The site now reaches 1,641,000 unique visitors a month, and a growth rate of 639.2 percent year-over-year makes it one of the fastest-growing lifestyle sites on the Web. This strong performance has helped raise the advertising profile of Moguldom Women, the Moguldom division serving African-American women, which also includes Together, the sites of Moguldom Women generate nearly three million unique visitors per month, creating powerful reach for advertisers targeting African-American women in the lifestyle and fashion verticals.
“We are proud of the accelerated growth achieved by Madame Noire,” said Judene Walden, executive vice president, Moguldom Women. “Our passionate, authentic editorial, and groundbreaking original web series, have brought an enthusiastic response from our audience.”

Walden added, “At the same time, our first-to-market innovation and technology gives us the ability to deliver compelling experiences across online and mobile platforms to reach women wherever and however they consume content. This unprecedented reach and engagement makes Madame Noire and Moguldom Women an exceptional and essential channel for any advertiser targeting this key audience.”

Madame Noire has surpassed traditional lifestyle brands for African-American women such as HelloBeautiful and Essence with its unprecedented growth and traffic numbers.

Now with the recent launch of two new content pillars addressing two aspects of contemporary female African-American life, Madame Noire is strongly differentiating its offerings.

For professional women, MN Business Channel is a savvy, tech-oriented channel on dedicated to news, trends, and insight keyed to the interests of African-American leaders in corporate America and in small business. On the home front, Mommy Noire targets moms and moms-to-be with content focusing on home, motherhood, and families.

Madame Noire’s rise comes as it continues to expand its operations and online offerings. In the past year, the brand released the critically acclaimed web series Ask a Black Man, Mommy in Chief, and She’s the Boss, all developed in collaboration with Moguldom Studios. Generating more than 13M video streams per month, these branded experiences are the cornerstone of the unique market proposition. Eleven more new web series are scheduled for release throughout 2012. This original programming will chronicle the African-American lifestyle with contents focusing on food, relationships, “How-to’s”, and business, as well as a documentary-style reality show.

About Moguldom Media Group

Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African-Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.

CONTACT: press(at)moguldom(dot)com


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Jasmine Lin
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