Palm Beach Gardens, FL (PRWEB) May 08, 2012
Former #1 Amazon web marketing bestseller, Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ by Wendy Montes de Oca, MBA [Que Publishing, Paperback, ISBN# 0789741083], shows readers an innovative, high performing, organic strategy that leverages content and the Web for maximum marketing ROI.
The book focuses on a systematic, comprehensive, organic online marketing strategy that harnesses the power of quality, original content that is 'UVA' (useful, valuable, and actionable) and its targeted distribution based by audience on the Internet. It also works with search engines, not against them.
According to Montes de Oca, “Content Is Cash centers around my SONAR Content Distribution Model, and its common sense approach to leveraging great content and the Web.”
Montes de Oca continues, “SONAR is a systematic and synchronized form of content curation and syndication -- that is -- using high quality, original content, strategically repurpsosing the content for each target audience, and then disseminating the content to select, relevant websites and online channels. This tactical, hands-on approach helps SONAR marketing go virtually unscathed by search engine algorithm changes (such as Farmer/Panda, and the recent Google Penguin).”
Montes de Oca adds, “What makes the Content Is Cash so attractive to small business owners, marketers, and online publishers is that the strategy the book touts is free, it’s targeted, it’s relevant, and it can be applied to most any niche, as long as there’s great high quality, original content … that is the key ingredient. Content Is Cash and SONAR marketing do not condone or use 'black hat' techniques such as keyword stuffing, link schemes, cloaking, hidden text, content spamming, and more. And the way SONAR is implemented, it's not duplicate content.”
Montes de Oca adds, “I’ve been using SONAR and SONAR-type principles in the publishing world and as consultant for over a decade. Leveraging original content through this manner is extremely beneficial and utilizes ‘white hat’, organic search engine marketing principles as well as search engine optimization, online press releases, social marketing and bookmarking, article marketing, guerrilla marketing and more. It’s helped increase website traffic, rank, relevant back-links, search engine visibility, and leads.”
Montes de Oca concludes, “So many small business owners are recognizing the power of SONAR because it uses something they already have (content), it’s easy to learn and implement, and it doesn’t impact their budget. And maximizing ROI is a universal goal that all businesses strive for.”
About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in direct response and online marketing, media, publishing, financial services and law. She’s worked for renowned publishers and Fortune 500 companies. Ms. Montes de Oca is the creator of the SONAR Content Distribution Model TM and an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC (http://www.precisionmarketingmedia.com/).