Drinking Pearl Necklace Oyster Stout literally helps restore one of the most endangered habitats on the planet.
(PRWEB) May 04, 2012
Drink beer and restore the Chesapeake Bay – all year round.
Next week, Flying Dog Brewery’s Pearl Necklace Oyster Stout will be available for purchase year-round with distribution throughout the country.
A dry stout brewed with local Rappahannock River Oysters, Pearl Necklace was initially released as a limited edition brew last November.
Flying Dog decided to brew the beer year-round not only because the beer itself was well received, but also because it supports a cause essential to the brewery’s backyard. Proceeds from the beer benefit the Oyster Recovery Partnership (ORP), one of the region’s leading nonprofits restoring oysters back into the Chesapeake Bay.
“Our initial work with the ORP was just the beginning,” Ben Savage, Flying Dog’s VP of marketing, said. “Sales of Pearl Necklace will continue to benefit the ORP and also raise awareness nationwide of how critical oyster restoration is to the Chesapeake Bay.”
The goal is to enable ORP to plant at least 1 million baby oysters back into the Chesapeake Bay through proceeds from Pearl Necklace Oyster Stout.
“A healthy oyster reef not only filters the Chesapeake Bay’s waters, but also provides habitat for other important marine life such as blue crabs and striped bass,” Stephan Abel, Executive Director of the ORP, said. “Every oyster we plant back into the Bay will have an immediate, positive impact.”
Savage added: “Drinking Pearl Necklace literally helps restore one of the most endangered habitats on the planet.”
Pearl Necklace will be available in all markets where Flying Dog is currently sold on draft and in 12 oz. bottle 6-packs.