San Francisco, California (PRWEB) May 07, 2012
When it comes to understanding what people are saying about products, brands or political candidates on social media, there’s no better tool for monitoring Twitter than Tweettronics (http://www.tweettronics.com). The newly updated system provides instant reports and the ability to compare conversations between different geographical locations. It broadens coverage to include Spanish and Portuguese languages. The new release keeps its simple interface while providing public relations and marketing professionals the data they need to measure and enhance their campaigns.
== Speed and Latin Languages ==
“We are the best at getting PR and Marketing professionals productive quickly, and bringing top analytic firepower at a price point attractive to mid-size firms and individual consultants”, said founder Jeffrey Greenberg. “Adding Spanish and Portuguese language analysis to enables PR and marketing professionals to quickly ascertain impact of campaigns in growing Latin segments. And firms based in Brazil, Mexico, and elsewhere can now use our cost-effective Twitter analytics platform for their native language campaigns where before they were constrained to English.” The new system delivers its analysis far more quickly and with improved accuracy. Tweettronics’ unique Key Phrases feature finds the most frequently mentioned phrases within tweets. Key phrase detection means that PR Professionals can quickly find the phrases people are using, rather than just individual words. This provides the knowledge to improve SEO offerings, as the actual phrases in use can be utilized and amplified.
“Customers tell us our product is the easiest to use of all the media tracking products”, says Jeffrey Greenberg, founder of Tweettronics. “We’ve made the product deliver the key information marketing folks need without complications. Simplicity is a core design value.”
== Applications for Brand Managers, Campaign Professionals ==
Tweettronics is seeing the increased use of focused Twitter search for competitive analysis, and to measure the efficacy of campaigns within specific regions. Political consultants use Tweettronics to analyze the electorates’ response to political speech to see if their tropes are catching on. Tweettronics shows the effects of outreach and communication efforts so managers can measure how they figure in the political conversation. “We’ve seen a lot of interest in our tools during the contested Republican primaries, and we expect to see local campaigns of all stripes reach for cost-efficient tracking of public sentiment towards candidates and issues” says Greenberg.
Tweettronics’ new release brings unmatched understanding of what the populace is saying, with the ability to focus on a single geographic area. This enables analysis of sentiment in a particular region, excluding all other voices. The company provides whitepapers on using its product for competitive brand analysis and for establishing the value of tracking Twitter conversations in promotional campaigns.
== Offer to PR and Marketing Bloggers ==
The company is offering a month of free service to bloggers who write for PR and marketing professional audiences and who would like to blog about Tweettronics. Bloggers can apply for this by contacting email@example.com and registering information about their blogs.
== About Tweettronics ==
Tweettronics provides sophisticated analysis of Twitter for use in improving marketing messages. It has been providing such information since the earliest days of Twitter.
Tweettronics is focused on providing social metrics to PR agencies, marketing organizations, political campaigns and other organizations.
Founded in 2009 by Jeffrey Greenberg, Tweettronics has grown organically without venture capital . The business has a laser focus on serving customers’ needs through the application of big-data technology to social media.
For more information please visit http://www.tweettronics.com or follow us on Twitter @Tweettronics