Introducing MarketingPilot Release 13.2 for Social Media Marketing Operations

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Exciting new social media features designed to streamline social media operations and integrate social media into multi-channel campaigns.

Today MarketingPilot announced the availability of MarketingPilot 13.2. MarketingPilot 13.2 includes exciting new social media features and substantial improvements to existing functions in many key areas.

Social Media
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MarketingPilot 13.2 includes the first of a series of new functions to provide support for Social Media marketing. MarketingPilot 13.2 adds:

  •     A new Social Media Message dashboard that enables users to send Tweets and post Facebook messages.
  •     Social Media campaign management functions that enables users to create social media campaigns and to roll up results across a series of messages.
  •     Social media marketing integration with traditional channels. Users can now manage campaigns that includes email, direct mail, advertising and social media in a single system.
  •     Social media integration with marketing automation, behavioral tracking and behavioral targeting. Automatically track the behavior of followers and friends (visits, clicks, leads, registration) and create automated campaigns that 'respond' to their interactions with you.
  •     Integrated 3rd party tracking - post or tweet a link to a 3rd party and automatically capture related behavioral data (visits, clicks, leads, registration).

Landing Pages
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MarketingPilot 13.2 provides:

  •     Improved Landing Page layout control and formatting.
  •     New Landing Page support for Social Media: users can now display 'Friend' buttons for Facebook, 'Follow' buttons for Twitter and 'Follow' buttons for LinkedIn on Landing Pages.
  •     A new ‘Subscribe' option enables users to provide a subscribe-to-list option for visitors.
  •     The display of the Referring URL on Lead dashboards. When a Visitor originates from a Search Engine, MarketingPilot now displays the keywords specified by the Lead.

Financial
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MarketingPilot 13.2 provides these great time-savers:

  •     A 'Mass Update' function that enables users to updates several Invoices and Expenses in a single operation.
  •     A recurring copy function that enables users to create recurring financial transactions.
  •     Better handling of files attached to transactions when they are copied.

Reports
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Look for these changes:

  •     The Bank Reconciliation report has been updated to support recent enhancements to Journal Entries.
  •     The Open Retainer Balance report has been added.

Web Portal
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MarketingPilot 13.2 provides access to the Campaign Performance dashboard by Web Portal users.

Maintenance
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R13.2 includes cumulative maintenance since 13.0.

Your Server or the Cloud
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As always MarketingPilot is available via the Internet 'Cloud' or can be installed on an in-house server.

Pricing
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Contact MarketingPilot’s sales team for a price quote.

Availability
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MarketingPilot R13.2 is available now.

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Chris Rogers
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